Experiential Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters The mobile game franchise is encouraging fans to let their emotions out in a campaign with Droga5. From Drag Queens to Pizza Delivery, JetBlue Is Having All the Fun At this year's Brandweek summit, the airline took home Adweek's Alliance Award for its partnership with RuPaul's Drag Race. BuzzFeed and Chase Open a New York Knicks-Themed Pizza Parlor To celebrate the return of basketball, the partner brands have taken over a New York pizzeria—and brought along Run DMC. As Vulture Festival Turns 5, How It’s Keeping Fans and Sponsors Engaged New York Magazine's annual festival produces quirky pop culture events—and may evolve under new Vox ownership. Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day) An NYC pop-up highlights the chain's new Petite Filet Steak Sandwich. Why One Ikea Location Suddenly Has Quotes Around Its Name It subtly celebrates a collaboration with Louis Vuitton's Virgil Abloh. Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR The futuristic activation is a promotional stunt for the automaker's electric car. Inside Amazon Prime’s Museum of Modern Love Pop-Up The popular column turned TV series starring Anne Hathaway, among other stars, inspired an interactive experience. To Celebrate the Breaking Bad Movie, Domino’s Hid Pizzas on Rooftops in Brazil Agency Gut revives an iconic scene, offering a year of free pizza to the first to find each one. Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater The takeover promoted Cursed Child's global expansion. 1 2 3 … 6 Next »