Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat
The campaign comes as AR is becoming more important than ever for retailers.
QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Showtime Brings Shameless Fans Into the Gallagher Family Group Chat
Network leans into in-world digital stunts as an experiential alternative.
Personal Care Brand OGX Takes Over a Car Wash to Introduce New Products
Parent company Vogue International sees value in contactless experiential marketing.
Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings
Audio-guided tasting includes a cameo by Matthew McConaughey.
These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game
Corona, Volvo and Tums are ‘hacking’ the 2021 championship with adjacent campaigns.
3 Keys to Producing Standout Virtual Events in 2021
Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.
Inside Sundance’s Sponsor Strategy for First Virtual Film Festival
Reimagined event tasks partners with developing content that resonates with remote audiences.
Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Bizzabo’s new study also finds 50% of registrants convert to attendees.
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results
A new report from StrategyBox surveyed 100 industry executives.
How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women
Wash Day is part of brand’s ongoing audience engagement strategy.
This Verizon-Powered Virtual Art Experience Brings The Met to You
Visitors can explore digital galleries and play games that unlock AR versions of artwork.
A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less
Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.
With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage
Bourbon brand's latest campaign highlights a simple cocktail: the highball.
How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
The brand's viral stunt outperformed CPG benchmarks by 59%.