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A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays

Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of [...]

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Mika and Indeed Reignite Partnership for 2022 Music and Networking Tour

Mika and Indeed are also hiring a "Content Roadie" for their tour titled For the Rite of Spring.

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450 Cannabis Brands Gathered in Palm Springs. Here’s What You Could Learn From Them

Adweek attended the recent cannabis convention Hall of Flowers, held for the first time in Palm Springs, picking up on the latest industry trends and getting a serious contact high.

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Stella Artois’ Restaurant Concept Took Experiential to a New Level. Now It’s Going Global

Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian. So when Anheuser-Busch InBev was looking for ways to create more [...]

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Netflix Remembers Historic French Black Figures in Gallery Promoting The Harder They Fall

Experience promotes Jeymes Samuel-directed, Jay Z-produced Black western, based on real characters from history.

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Amazon’s Supreme-Inspired Show Fairfax Opens Shop in LA

The animated satire on hypebeast culture comes alive in L.A.'s Fairfax district.

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Reddy Informs Pets (and Their Humans) of Its New Flagship Store Through a ‘Scent-sory’ Tour

Reddy collaborated with Droga5 to create a ‘scent-sory’ tour through SoHo to the brand's storefront.

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Sun-Maid Embraces Awful Halloween Reputation by Creating an Actual ‘Raisin House’

The brand is leaning into its reputation as the shunned Halloween prize.

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Would You Eat a Gerrymandered Pizza?

RepresentUs and agency Mischief serve up slices with piping hot political education.

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Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

Discover how Miki Agrawal disrupts lines that sorely needed elevating

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How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

One marketing intern participated in some major attention-grabbing stunts while working with the recently relaunched dating app.

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FX Lures Sneakerheads to a Cemetery to Hype What We Do In The Shadows

FX joined forces with RQ Agency, Pizzaslime and MajorWavez for the "Blood Moon Drop" pop-up.

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Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

Ahead of football season, Dave & Buster's displayed the size of its trademark 9-screen Wow Wall with a 40-foot banana for scale.

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Multi-Sensory Experiences on Marketers’ Minds as Covid-19 Impact Begins to Ease

After 18 months of pandemic disruption, marketers see multi-sensory experiences and brand design systems as an important part of their brand differentiation plans according to research by Isobar.

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Ozy Media Is Shutting Down

A week of scandal saw the departure of staff, Ozy's chairman and brand partners.