The stall was run by founder Ben Francis as a community building activity.
The event embraced its tradition and its future and leaned into social media marketing.
Adweek reports from the afterlife and talks with DJ Pauly D.
As in-person events return, alcohol marketers are raising the bar for activations.
'Design out the waste’ and make those experiential activations more planet-friendly.
While at first glance the immersive experience may seem like yet another colorful brand pop-up, it's actually part of a bigger strategy.
The two-day immersive experience "Residencia Patrón" brought a mix of luxury Mexican artisans, inventors and creators who represent just a small part of Mexico's heritage and culture.
For the first time in three years, the in-person festival takes over Austin, Texas.
Eyeing editorial expansion, PMC will unveil a slate of new activations for Billboard, Sportico, Rolling Stone and Vibe.
An immersive experience in a London movie theater drops audience members right into Gotham.
Brands are struggling to bring their impact from the 'why' to the 'how.'
Moët Hennessy opened a French cinema house that sells wine in Selfridges.
Greenpeace opened a pop-up store displaying durable plastic products to highlight pollution crisis.
A look at companies who are officially and unofficially running attention-grabbing initiatives.
Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of [...]