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How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

Experiential

The network staged a 'vertical premiere' for guests who watched from their hotel room balconies.

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This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

Beer, Spirits & Cannabis

Generate cash for the hard hit music industry by partying to live streamed DJ sets.

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Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

AMV BBDO had 10 artists take over London's Design Museum.

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How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

With record-breaking sales expected, the day is packed with virtual events, activations and advocacy.

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Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.

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Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021

Vice Media Group's research found most see trying new things post-pandemic as key for mental health.

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CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive

The brand is inviting customers to ‘do donuts’ for 24 hours.

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This Startup Wants to Host an ‘Experiential Renaissance’ on Its Data-Driven Platform

AnyRoad works with brands like Leinenkugel's, Michael's and Nestlé to measure and optimize experiential marketing efforts.

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Here’s What the VR Experience at SXSW Looks Like

South by Southwest, the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week.

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Your Kid Can Call The Shots—and Front The Bill—on These Vrbo Vacations

The vacation rental brand is promoting new Netflix film Yes Day with $20 getaways.

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This ‘Human Mart’ Uses Bright, Cheery Products to Raise Awareness of Modern Slavery

The advocacy stunt shines a spotlight on modern slavery by "selling" people's lives.

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What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway

Adweek spoke to event organizers, brands and agencies about how they're approaching SXSW.

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Mashable Unveils a Shoppable, Virtual House Experience

The brand is collaborating with Walmart for the activation.

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Payless Lifts the Curtain on Its US Comeback

Payless has an ambitious plan to open 300 to 500 stores over the next five years.

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

The campaign comes as AR is becoming more important than ever for retailers.