Netflix Stunt Brings Horror Movie to Life on the Streets of Milan
The activation was run to promote A Classic Horror Story as part of the platform's Summer of Horror.
Harry Potter Goes Experiential in New York, Pointing to Retail’s Future
Two new virtual reality experiences add magic to shopping.
4 Trends Marketers Should Watch for in a Post-Quarantine World
Adweek Innovators share predictions on how marketing will be different this year
Urban Outfitters Teams Up With Hims & Hers to Offer Makeup for Men
Cultural influences such as K-pop are increasing the appeal of men’s cosmetics.
Ahead of the Tokyo Games, NBCUniversal Sends the Olympic Rings on a Cross-Country Trip
The mobile installation will travel 8,000 miles this month to promote the broadcast.
Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit
Speakers included best-selling author Jonny Sun, Adobe's John Travis and Leo Burnett's Chaka Sobhani.
A Nasal Spray Brand Built an Innovative Playground That Cleans the Air While Kids Play
The Poland-based AirBubble uses algae to purify polluted air while children play.
Psycho Bunny Sees Physical Stores as Integral to Marketing
The brand is also evolving its in-store environment to create a more interactive experience.
From AR Games to Witty Swans, the Best Brand Campaigns From Wimbledon 2021
After a year off, the tennis tournament is back and so are the advertisers.
Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years
As organizers look to 2022, they’re figuring out what to keep and what to toss from SXSW Online.
The Government’s UFO Report Led Oreo to Create a Fan-Curated Offering to Aliens
Oreo is increasingly prepared for existential threats from space. In 2020, the brand—with agencies The Community and 360i—created an underground Arctic vault to protect a cache of Oreos from an [...]
Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes
The challenge: can the cable operator connect ‘great entertainment’ to the in-store experience?
Burger King and Mastercard Share Top Honors in Cannes’ Brand Experience Awards
'Stevenage Challenge' and 'True Name' each win Grand Prix.
UK Telecom Brand O2 Is Staging a Show in Fortnite for People Who Miss Live Gigs
U.K. telecom provider O2 is the latest brand to break into Fortnite by creating an interactive music experience within the video game. Created by VCCP, the campaign marks the first [...]
Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again
It's bound to be a summer of experiential.