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How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

Voice

Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.

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How Brands Are Offering More for Mother’s Day Than Chocolate and Flowers

Experiential

Tim Hortons, Ipsy, BLK and more are helping honor moms with something different this year.

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Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

Digital should be part of a balanced use of interactive screens as in-person events retake center stage.

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This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers

Agency RQ's kits play off the past but hint at the future of influencer outreach.

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Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global

Experiential

People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.

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Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period

Digital will still have big role to play when live gatherings return.

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McCormick’s Flavor Forecast Assigns You a Recipe Based on Your Zodiac Sign

The company’s flavor forecast moves plant-based eating into the spotlight.

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How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

The network staged a 'vertical premiere' for guests who watched from their hotel room balconies.

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This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

Beer, Spirits & Cannabis

Generate cash for the hard hit music industry by partying to live streamed DJ sets.

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Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

Experiential

AMV BBDO had 10 artists take over London's Design Museum.

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How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

With record-breaking sales expected, the day is packed with virtual events, activations and advocacy.

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Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.

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Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021

Vice Media Group's research found most see trying new things post-pandemic as key for mental health.

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CarMax Wants You to Take a Trip to Dunkin’ During Your Next Test Drive

The brand is inviting customers to ‘do donuts’ for 24 hours.