Experiential marketing is a marketing strategy that engages consumers using a brand experience. Often called live or event marketing experiences, experiential marketing works by turning ads into immersive experiences. What better way to keep up with the latest trends in experiential marketing than by learning from those who are making a splash with it? For the latest news and updates on what marketers are doing to raise brand awareness, boost brand loyalty and reach their target audience through live experiences and other forms of engagement marketing, Adweek has got you covered.
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Gymshark’s Pop-Up Market Stall Hypes London Flagship Store Opening

The stall was run by founder Ben Francis as a community building activity.

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Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences

The event embraced its tradition and its future and leaned into social media marketing.

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Mountain Dew Flamin’ Hot Ignites a Star-Studded Rager in Hell, Michigan

Adweek reports from the afterlife and talks with DJ Pauly D.

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As In-Person Events Return, Alcohol Brands Seek to Entertain Consumers With High Expectations

As in-person events return, alcohol marketers are raising the bar for activations.

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What You Need to Know to Become a Sustainability Champion Within Your Agency

'Design out the waste’ and make those experiential activations more planet-friendly.

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Step Inside UK Retailer Argos’ Branded Hotel Where Pinterest Meets Real Life

While at first glance the immersive experience may seem like yet another colorful brand pop-up, it's actually part of a bigger strategy.

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Patrón Celebrates Mexican Luxury With Immersive ‘Residencia Patrón’ Event

The two-day immersive experience "Residencia Patrón" brought a mix of luxury Mexican artisans, inventors and creators who represent just a small part of Mexico's heritage and culture.

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Here’s a Look Inside SXSW’s Biggest Brand Activations

For the first time in three years, the in-person festival takes over Austin, Texas.

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What Penske Media’s 50% Stake in SXSW Means for the Festival, and Its New Owner

Eyeing editorial expansion, PMC will unveil a slate of new activations for Billboard, Sportico, Rolling Stone and Vibe.

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The Batman Partnership With Oreo Continues With Immersive Experience

An immersive experience in a London movie theater drops audience members right into Gotham.

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Experiential Marketing Helps to Productize Brand Purpose

Brands are struggling to bring their impact from the 'why' to the 'how.'

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Moët Hennessy Puts Rosé on the Big Screen at French Cinema Pop-up in London

Moët Hennessy opened a French cinema house that sells wine in Selfridges.

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Greenpeace Opened a Vintage Pop-up Store with Plastic Products That Have Lasted Decades

Greenpeace opened a pop-up store displaying durable plastic products to highlight pollution crisis.

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Super Bowl Stunts: What Brands Are Doing to Generate Buzz Around the Big Game

A look at companies who are officially and unofficially running attention-grabbing initiatives.

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A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays

Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of [...]

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