This Verizon-Powered Virtual Art Experience Brings The Met to You
Visitors can explore digital galleries and play games that unlock AR versions of artwork.
A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less
Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.
With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage
Bourbon brand's latest campaign highlights a simple cocktail: the highball.
How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
The brand's viral stunt outperformed CPG benchmarks by 59%.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic.
Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California
Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.
This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine
For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season
The 21-day experience aims to gamify purchasing products from 7 advertisers.
Creative Agency Compound Joins Forces With Experiential Studio Helo
The partnership aims to combine talents to craft culturally relevant brand experiences.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch
Program aims to mix up routines and support restaurants in three cities.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them
Beer brand delivers game day energy with a beach-themed celebration in a box.
Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit
Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.