Experiential marketing is a marketing strategy that engages consumers using a brand experience. Often called live or event marketing experiences, experiential marketing works by turning ads into immersive experiences. What better way to keep up with the latest trends in experiential marketing than by learning from those who are making a splash with it? For the latest news and updates on what marketers are doing to raise brand awareness, boost brand loyalty and reach their target audience through live experiences and other forms of engagement marketing, Adweek has got you covered.
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This Installation at CES Tears Into Degree Discrimination

Ogilvy aims to value the alternative routes workers take to hone skills.

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As Consumers Crave Rebellion, Turn to the Carnivalesque

What Savage X Fenty and Crocs can teach brands.

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How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings

Platforms like Vacasa and Airbnb are increasing themed spaces to engage visitors.

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Why Spotify Opened a Pop-Up Café in Paris

The aim of the four-day activation was to bring Spotify Wrapped to life while also fostering connections between audio creators and fans through this real-life experience.

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Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York

The global marketing experience company will have collaborative new space and pop-up store activations for clients.

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Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand

The chance to sit in the girls’ Miami home and have a slice of chocolate cheesecake? That experience was impossible—at least until last week.

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Inside Amex’s NBA 2K23 Activation, Which It Built to Drive Gen Z Love

American Express—which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy—went hard in the paint for its latest activation.  The brand hosted the American [...]

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Missed Your Flight? Corona Wants to Take You to Paradise Instead

To give travelers some relaxation this traveling season, Corona, in collaboration with agency David Bogotá, launched its latest activation "Corona Gate."​

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For Retailers, Experiential Brings All Parts of the Brand Together

Unlike nimble digital strategies, experiential retail has permanence and requires getting it right the first time.

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Visa Gears Up for the World Cup With a Unique Fan Experience

Visa Masters of Movement is a hybrid experience featuring a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022.

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National Geographic Debuts Immersive Experience to Mark 100-Year King Tut Anniversary

The projection exhibit is the latest in a line of Instagram-friendly museum-like experiences.

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Can Brands Spot Gold In A Celebrity Chef’s Food Hall? 

Food hall marketplaces comprising of retail and full-service restaurants have gained popularity in recent years. Still, few have been the anchor of an ambitious neighborhood revitalization plan.

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The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences

Experience and memories will outlive awareness and sentient metrics.

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The 17 Most Spellbinding Halloween Ad Campaigns, Products and Brand Stunts of 2022

By the pricking of our thumbs, something spooky this way comes.