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Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Stunt by British PR firm saw building transformed into Halloween show backdrop.

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Beer Brand Will Take Over Dracula’s Transylvania Castle This Halloween

Heineken-owned beer brand Desperados is taking over the creepy venue for a virtual event.

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Hulu’s Bad Hair Campaign Boosts Black-Owned Brands With An ‘80s Nod

Colorful influencer kits feature products that tie into Justin Simien’s new horror-comedy film.

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HBO Brings Lovecraft Country Into the Real World With Drive-In Event

Experiential powerhouse Giant Spoon builds an immersive yet contactless activation for the Season 1 finale.

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How Resy Produced a 10-Course Tasting Experience in a Pandemic

Reservation platform aims to recreate the restaurant experience in your car.

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Hotels.com Is Doing a Private Friendsgiving Island Getaway for $50 a Night

Access to the Florida island is offered on a first-come, first-served basis by Hotels.com.

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Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups

For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it’s going to feel very different—with [...]

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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with [...]

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This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Mattel-owned brand's Instagram experience also has a digital gift shop.

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Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest

Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]

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Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

Auto brand partnered with L.A. art organizations to curate a free experience during Hispanic Heritage Month.

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This Betty Crocker Cake Mix Educates You on T-Mobile’s 5G Network

The "un-carrier" is using the limited-time cake to explain its broadband strategy.

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.

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Amazon Studios Fills a Virtual House With Real Actors and DJs for Blumhouse Films

Event combines technology and theatrics to celebrate new films streaming on Prime Video.

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FX Taps Chefs to Redefine the American Pie for Fargo Season 4

#FargoFlavors mails branded dessert kits to influencers, press and fans.

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