Awkwafina Takes Over as MTA Subway Announcer With Comedy Central Partnership

Humorous messages promote the new series Awkwafina Is Nora From Queens.

How the North American International Auto Show Reinvents Itself for a New Decade

The influential auto event attempts to remain relevant as the industry experiences a decline.

Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test

Area15 will have 200,000 square feet of retail and entertainment experiences, including an innovation hub from Intel. Will Open a Pop-Up Resort Inspired by 2020 Resolutions

The travel booking website's latest activation features 20 suites with themes like pets, books, saving money and entertaining.

If Westworld Season 3 Is Anything Like This Teaser Dinner, We’re in for a Ride

Can a company tell you how to live better? Welcome to Incite.

Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot

The dating app launched an online shop with a variety of merchandise inspired by the Hinge mascot, which can effectively be "destroyed."

Alcohol-Free Spirit Brands Like Seedlip Are the Key to Dry January Cocktails

The pioneer in zero-proof spirits is one of a handful of brands hopping on the sober curious trend.

3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead.

The Top 15 Stunts and Innovations of 2019

Brands including Skittles, Tide, Burger King and Tinder created the most notable stunts of 2019.

Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District

Producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store of the film's opening.