Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experiential marketing pros consider reduced staff and resources, moves to 2021 and the way consumers' thoughts on events will change.

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

The Fader couldn’t hold its annual Fader Fort in Austin, so it pivoted to a nine-hour digital festival with a charitable component.

Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19

Agency CSM Sport & Entertainment and tech company The Vendry hope the platform will advance the industry long after the pandemic.

COVID-19 Puts Experiential Careers on Hold for Young Talent

Young people pursuing a career in the niche marketing space now have to hold out hope and search for different opportunities.

How Are Experiential Marketing Agencies Grappling With Coronavirus?

Experiential experts from across the U.S. offered their insight and outlook on the industry in the age of a pandemic.

Luxury Fashion Brands Have Different Priorities With Their Consumer Pop-Ups

Gucci Beauty, Coach and Louis Vuitton go beyond promoting their products with large-scale experiences.

In the Face of SXSW Cancellation, Austin Chooses to Band Together

SXSW would have begun today.

How Are Brands With Activations Coping After South by Southwest’s Cancellation?

Companies had put a massive amount of effort and investment into South by Southwest, and are working to salvage the hype.

American Express Taps Taraji P. Henson to Spread Message of Employee Appreciation in New B2B Campaign

American Express timed its new corporate card campaign to National Employee Appreciation Day.

Aerie Looks to Grow Ambassador Platform With First International Women’s Day Summit

The American Eagle-owned brand will use the AerieReal Summit to connect more consumers with its 2020 Role Models.