Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Furniture maker Ashley came to Super Bowl 58 to takeover the Dawg House Saloon & Sports Book inside Resorts World casino for its largest activation ever around the game.
It decked the restaurant in its signature orange color scheme, and moved sofas and recliners into the restaurant’s Sports Book section.
The activation gave Super Bowl viewers and country music enthusiasts a chance to try out Ashley’s products. QR codes on coffee tables sent Sports Book section visitors to its site to view inventory and specs for future consideration.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in