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The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls.
For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes AI to allow consumers to purchase their favorite on-screen items from NBCUniversal content.
“Everybody’s very excited about the reality that we’re using smart TVs to enable full-funnel activity because it is basically another computer in the house with a gorgeous screen,” said Kelly Metz, managing director, advanced TV activation, Omnicom Media Group.
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