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Peacock is bringing the magic of the big screen to small screens.
Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. This time around, at its IAB NewFronts presentation in New York on Tuesday, NBCUniversal’s streamer announced four additional innovations, which work together to create an overall cinematic experience.
“We are bringing the power of One Platform, which is the entire content and technology platform of NBC Universal, and supercharging those efforts cross-platform and then within Peacock as well,” Jenny Burke, evp, advertising strategy at NBCUniversal, told Adweek, adding that the new formats drive reach and can be utilized across the breadth of NBCU’s content.
With film and TV writers represented by the WGA going on strike on Tuesday, picketers lined the streets outside of Center415 ahead of the NBCU presentation; however, the event went on as usual.
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