How Peacock's New Ad Formats Make Marketers the Star of the Show

In March, at One22, NBCU’s ad tech-focused event, the company committed to enhancing the ad experience for consumers and marketers. Then, on Monday, at the first in-person Peacock NewFronts presentation, held at New York’s Highline Stages, the company took a significant step toward fulfilling that promise.

The company is rolling out two ad formats for the streaming service: the Peacock Frame Ad, which lets a brand frame a user’s experience with relevant messaging and purchase offers, and the Peacock In-Scene Ad, which integrates advertisers’ brands directly into targeted content moments through natural visual effects.

The Peacock Frame Ad experience was born out of feedback for more ecommerce opportunities from Peacock’s Streaming Council partners, a group of advertisers dedicated to building, testing and learning what resonates most with audiences.