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NBCUniversal might be a legacy media company, but it wants the experience of buying ads against its vast media library to be more like using a computer: a single place where brands can fill all their needs.
That’s the pitch at NBCU’s One22 ad tech-focused event this morning, where the company is announcing several updates to make the process of buying NBCU inventory more automated, more targeted and measurable. Among them: the full slate of NBCU content—including live sports—can now be purchased programmatically, advertisers can tailor their creative assets based on audience data, and NBCU has several certified new measurement partners.
One22,
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