The industry is slowly embracing attention as a new media planning currency–but questions remain.
CTR for campaigns that only use first-party data have grown five-fold.
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
Inside the tech platform that also won over Nike
The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.
NexTech panelists urge advertisers to see the end of the cookie as an opportunity.
But can a big tech company once again power the open web?
Although CCPA attempts to make things easier for businesses, it doubled down on them to align with a consumer’s reasonable expectations.
Flo's Anonymous Mode have little implications for marketers where a person's identity can still be tracked in other ways.
The tech giant is backing seller-defined audiences.
CPRA eliminates any violation cure-period for businesses.
Ireland has 37 more privacy-related cases concerning big tech.
The ADPPA is becoming increasingly polarized where Republicans want to pre-empt existing state laws, while Democrats wish to keep it as is.
It’s a win for Trade Desk-developed solution but adoption for other CPG brand still faces challenges.