Adweek's Future of Identity brings you the latest cybersecurity, data protection and data privacy trends. Learn how brands protect data from malicious threats with the latest technologies and techniques. Then, discover how these brands execute advertising and marketing campaigns with cybercrime in mind. You will find interviews with data protection specialists, identify management experts, and learn more about data governance, protection and privacy trends. Future of Identity is brought to you by Adweek's comprehensive network of journalists and guest contributors.
Alt Image Text

Inside Dentsu Media’s 5-Year Endeavor to Measure Attention 

The industry is slowly embracing attention as a new media planning currency–but questions remain.

Alt Image Text

How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory

CTR for campaigns that only use first-party data have grown five-fold.

Alt Image Text

As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.

Alt Image Text

How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Inside the tech platform that also won over Nike

Alt Image Text

With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.

Alt Image Text

Closing the Gap Between Ad Buyers and Publishers in Connected TV

CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.

Alt Image Text

New Identifiers Present a ‘Watershed Moment in Marketing’

NexTech panelists urge advertisers to see the end of the cookie as an opportunity.

Alt Image Text

How Amazon’s Clean Room Is Becoming a Formidable Cookie Challenger

But can a big tech company once again power the open web?

Alt Image Text

Businesses Face Compliance Challenges as Lawmakers Hobble to Finalize CPRA Regulations

Although CCPA attempts to make things easier for businesses, it doubled down on them to align with a consumer’s reasonable expectations.

Alt Image Text

Flo’s Anonymous Mode Is a Small Win in Protecting People’s Privacy 

Flo's Anonymous Mode have little implications for marketers where a person's identity can still be tracked in other ways.

Alt Image Text

Google Is Backing Cookieless ID Solution Seller-Defined Audiences

The tech giant is backing seller-defined audiences.

Alt Image Text

Watch Out B-to-B Companies, Your CCPA Data Exemption Has an Expiration Date

CPRA eliminates any violation cure-period for businesses.

Alt Image Text

Meta Slapped With $400 Million Fine Over Children’s Data Bungle on Instagram

Ireland has 37 more privacy-related cases concerning big tech.

Alt Image Text

Ad Tech Granted Some Relief With Federal Privacy Bill ‘Dead’ in This Congress

The ADPPA is becoming increasingly polarized where Republicans want to pre-empt existing state laws, while Democrats wish to keep it as is.

Alt Image Text

P&G Is the Latest Brand Supporting Alternative Identifier UID2

It’s a win for Trade Desk-developed solution but adoption for other CPG brand still faces challenges.