RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric
Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.
Cookie Quest: How the Ad Industry Tackled Identity in 2021
This year there have been high and low points in the industry’s identity quest.
How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play
Ranker used its data to target audiences in more sophisticated ways beyond context.
Optable Names Former Index Exchange James Prudhomme as CRO
Prudhomme will oversee Optable's global commercial growth and expansion.
How Molson Coors Is Future-Proofing Its TV Advertising Strategy
Molson Coors is working with Innovid and LiveRamp to improve the performance of its CTV ads.
IPG Debuts Kii, a New Interoperable Ad Targeting Tool
IPG's Kinesso unveils Kii to help clients bridge the 'identity gaps' of a privacy-first world.
How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth
BuzzFeed is beefing up ad units and coupling them with its first-party data tools.
Apple iOS 15 Has Marketers Poised for Hardship
Apple is rolling out iOS 15 which will have unknown consequences for marketers.
Adobe and Yahoo Strike Identity Pact
Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.
Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups
Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.
ZeoTap Lands $11 Million in Additional Series C Funding
ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Google Updates Cookie Crackdown Timeline
Rethinking the key facets of digital ads is no small feat.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier