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RIP Open Rates: Study Finds Apple’s iOS 15 Update Shatters a Key Metric

Apple has accomplished its goal of privacy protection, and with it, said goodbye to the reliability of email open rates.

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Cookie Quest: How the Ad Industry Tackled Identity in 2021

This year there have been high and low points in the industry’s identity quest.

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How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play

Ranker used its data to target audiences in more sophisticated ways beyond context.

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Optable Names Former Index Exchange James Prudhomme as CRO

Prudhomme will oversee Optable's global commercial growth and expansion.

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How Molson Coors Is Future-Proofing Its TV Advertising Strategy

Molson Coors is working with Innovid and LiveRamp to improve the performance of its CTV ads.

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IPG Debuts Kii, a New Interoperable Ad Targeting Tool

IPG's Kinesso unveils Kii to help clients bridge the 'identity gaps' of a privacy-first world.

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How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth

BuzzFeed is beefing up ad units and coupling them with its first-party data tools.

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Apple iOS 15 Has Marketers Poised for Hardship

Apple is rolling out iOS 15 which will have unknown consequences for marketers.

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Adobe and Yahoo Strike Identity Pact

Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.

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Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.

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ZeoTap Lands $11 Million in Additional Series C Funding

ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.

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IPG Announces It Will Join UID2 as Its First Closed Operator

PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.

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Google Updates Cookie Crackdown Timeline

Rethinking the key facets of digital ads is no small feat.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier