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Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing

Ad Tech

The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.

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Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Though a cookie-less future looms, 78% have no third-party plan.

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Spotlight Shines Brighter On Google’s Dominance Following Latest Privacy Move

Adweek editors discussed with industry leaders at Privacy Town Hall.

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Virginia Passes Data Privacy Law, Reigniting Calls for a Federal Solution

It's the second state in the nation to pass regulations, following California.

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Google Just Dropped Another Privacy Bomb on Independent Ad Tech

Alternatives like email-based identifiers "aren't a sustainable long-term investment."

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After Australia, US Publishers May Bargain With Tech Giants

Congress is looking to revive a proposal that would enable collective bargaining with tech giants.

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New Data Ethics Compass Looks Beyond What’s Simply Legal

GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy.

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Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud

The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations.

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IPG CEO Philippe Krakowsky on Disruption, Data and Privacy

Krakowsky stepped into the role at the start of 2021, and already has big plans.

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California Prop 24 Passes: What Marketers Need to Know

Digital media should expect a tighter definition of what 'personal information' is and who has access to it.

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How Brands Can Prepare for Apple iOS 14

Brands, like publishers, need to prepare for Apple's iOS 14 update.

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Epic Games Acquires Kid Tech Platform SuperAwesome

The Fortnite-maker wants to develop safe services for children.

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Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA.

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Apple’s New Ad Champions Privacy by Reminding Us About Everything We’d Rather Keep Quiet

Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings [...]