Alt Image Text

T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.

Alt Image Text

UK Regulators Probe Mobile Dominance of Apple and Google

The Future of Identity

The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.

Alt Image Text

Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come

The Future of Identity

June marks the first anniversary of unleashing havoc on the iOS ads ecosystem.

Alt Image Text
Alt Image Text

Inside Google’s Vision for Privacy-Safe Advertising

The Future of Identity

The tech giant's virtual event showcased its machine learning ambitions.

Alt Image Text

Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

The company is using its identity graph and layering in first-party data from its ConnectID.

Alt Image Text

The Trade Desk Hands UID 2.0 Code to PRAM

The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.

Alt Image Text

Apple’s New Privacy Ad Wants to Get Rid of All Those Prying Eyes Watching Your Data

Spot from TBWA\Media Arts Lab highlights App Tracking Transparency feature.

Alt Image Text

The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’

The Future of Identity

The Trade Desk teased new security updates for Unified ID 2 while it posted revenues of $219.8 million for Q1 2021.

Alt Image Text

Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution

Criteo is developing OpenPass, the single sign-on solution for Unified ID 2.0.

Alt Image Text

Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP

Vizio's Inscape data will be exclusively available in Verizon Media's DSP, marking another connected TV platform's move to boost the value of their data.

Alt Image Text

Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know

How Apple's iOS 14.5 update will disrupt the mobile advertising sector.

Alt Image Text

Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing

The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.

Alt Image Text

Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Though a cookie-less future looms, 78% have no third-party plan.

Alt Image Text

Spotlight Shines Brighter On Google’s Dominance Following Latest Privacy Move

Adweek editors discussed with industry leaders at Privacy Town Hall.