Alt Image Text

Apple iOS 15 Has Marketers Poised for Hardship

Apple is rolling out iOS 15 which will have unknown consequences for marketers.

Alt Image Text

Adobe and Yahoo Strike Identity Pact

Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.

Alt Image Text

Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups

Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.

Alt Image Text

ZeoTap Lands $11 Million in Additional Series C Funding

ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.

Alt Image Text

IPG Announces It Will Join UID2 as Its First Closed Operator

PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.

Alt Image Text

Google Updates Cookie Crackdown Timeline

Rethinking the key facets of digital ads is no small feat.

Alt Image Text

Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

Alt Image Text

Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

Alt Image Text
Alt Image Text

IAB Tech Lab Offers to Keep Track of Transparency Tools

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

Alt Image Text

Key Questions Need to Be Answered After Google Delays the Cookiepocalypse

Now that Google has granted the third-party cookie a stay of execution, some key questions need to be answered.

Alt Image Text

Google Grants a Stay of Execution in the Death of the Cookie

Google will delay phasing out support for third-party cookies in its market leading Chrome browser until 2023.

Alt Image Text

Once Competitors, Xandr to Support OpenAP’s TV Identifier

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.

Alt Image Text

T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.

Alt Image Text

UK Regulators Probe Mobile Dominance of Apple and Google

The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.