Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Key Questions Need to Be Answered After Google Delays the Cookiepocalypse
Now that Google has granted the third-party cookie a stay of execution, some key questions need to be answered.
Google Grants a Stay of Execution in the Death of the Cookie
Google will delay phasing out support for third-party cookies in its market leading Chrome browser until 2023.
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.
UK Regulators Probe Mobile Dominance of Apple and Google
The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.
Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come
June marks the first anniversary of unleashing havoc on the iOS ads ecosystem.
Google’s Android Privacy Policies Are Starting to Look Like Apple’s on iOS
A pending update will draw a line on IDs.
Inside Google’s Vision for Privacy-Safe Advertising
The tech giant's virtual event showcased its machine learning ambitions.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
The Trade Desk Hands UID 2.0 Code to PRAM
The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.
Apple’s New Privacy Ad Wants to Get Rid of All Those Prying Eyes Watching Your Data
Spot from TBWA\Media Arts Lab highlights App Tracking Transparency feature.