Apple iOS 15 Has Marketers Poised for Hardship
Apple is rolling out iOS 15 which will have unknown consequences for marketers.
Adobe and Yahoo Strike Identity Pact
Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.
Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups
Deals with IRI, mParticle and NCSolutions further its bid to scale post-cookie targeting tool.
ZeoTap Lands $11 Million in Additional Series C Funding
ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Google Updates Cookie Crackdown Timeline
Rethinking the key facets of digital ads is no small feat.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Key Questions Need to Be Answered After Google Delays the Cookiepocalypse
Now that Google has granted the third-party cookie a stay of execution, some key questions need to be answered.
Google Grants a Stay of Execution in the Death of the Cookie
Google will delay phasing out support for third-party cookies in its market leading Chrome browser until 2023.
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.
UK Regulators Probe Mobile Dominance of Apple and Google
The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.