Inside Dentsu Media’s 5-Year Endeavor to Measure Attention
The industry is slowly embracing attention as a new media planning currency–but questions remain.
How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory
CTR for campaigns that only use first-party data have grown five-fold.
As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy
Inside the tech platform that also won over Nike
With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data
The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.
Closing the Gap Between Ad Buyers and Publishers in Connected TV
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.
New Identifiers Present a ‘Watershed Moment in Marketing’
NexTech panelists urge advertisers to see the end of the cookie as an opportunity.
How Amazon’s Clean Room Is Becoming a Formidable Cookie Challenger
But can a big tech company once again power the open web?
Businesses Face Compliance Challenges as Lawmakers Hobble to Finalize CPRA Regulations
Although CCPA attempts to make things easier for businesses, it doubled down on them to align with a consumer’s reasonable expectations.
Flo’s Anonymous Mode Is a Small Win in Protecting People’s Privacy
Flo's Anonymous Mode have little implications for marketers where a person's identity can still be tracked in other ways.
Google Is Backing Cookieless ID Solution Seller-Defined Audiences
The tech giant is backing seller-defined audiences.
Watch Out B-to-B Companies, Your CCPA Data Exemption Has an Expiration Date
CPRA eliminates any violation cure-period for businesses.
Meta Slapped With $400 Million Fine Over Children’s Data Bungle on Instagram
Ireland has 37 more privacy-related cases concerning big tech.
Ad Tech Granted Some Relief With Federal Privacy Bill ‘Dead’ in This Congress
The ADPPA is becoming increasingly polarized where Republicans want to pre-empt existing state laws, while Democrats wish to keep it as is.
P&G Is the Latest Brand Supporting Alternative Identifier UID2
It’s a win for Trade Desk-developed solution but adoption for other CPG brand still faces challenges.