T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.
UK Regulators Probe Mobile Dominance of Apple and Google
The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.
Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come
June marks the first anniversary of unleashing havoc on the iOS ads ecosystem.
Google’s Android Privacy Policies Are Starting to Look Like Apple’s on iOS
A pending update will draw a line on IDs.
Inside Google’s Vision for Privacy-Safe Advertising
The tech giant's virtual event showcased its machine learning ambitions.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
The Trade Desk Hands UID 2.0 Code to PRAM
The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.
Apple’s New Privacy Ad Wants to Get Rid of All Those Prying Eyes Watching Your Data
Spot from TBWA\Media Arts Lab highlights App Tracking Transparency feature.
The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’
The Trade Desk teased new security updates for Unified ID 2 while it posted revenues of $219.8 million for Q1 2021.
Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution
Criteo is developing OpenPass, the single sign-on solution for Unified ID 2.0.
Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP
Vizio's Inscape data will be exclusively available in Verizon Media's DSP, marking another connected TV platform's move to boost the value of their data.
Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know
How Apple's iOS 14.5 update will disrupt the mobile advertising sector.
Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing
The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.
Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan.
Spotlight Shines Brighter On Google’s Dominance Following Latest Privacy Move
Adweek editors discussed with industry leaders at Privacy Town Hall.