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While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain the status quo.
One such solution, Related Website Sets, is not so much about creating alternative ways to complete a function, but rather allowing cookies to continue to exist in limited contexts. And, like other Privacy Sandbox proposals, RWS is drawing controversy.
Websites use third-party cookies for a variety of functions besides creating a profile of audiences to sell to advertisers.
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