Google’s Latest Adjustments to Topics, Again, Favors Large Publishers

The tech giant suggests assigning Topics based on page-level metadata rather than the domain

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Privacy Sandbox proposal Topics is dealing another blow to smaller publishers.

The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site—and its ad partners—when a user visits.

In Google’s January quarterly progress report, to assuage European antitrust regulators, it suggests assigning Topics using page-level metadata rather than a domain.

Currently, Topics are assigned per domain, for example, the domain would be assigned the broad Topic of news.



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