As technology has advanced over the years, so too has the need for stronger data security. Consumers are well aware that many apps, websites and social media platforms gather and store the information they’d prefer to keep private. Additionally, cybercriminals take advantage of security flaws in products to acquire personal and business information for nefarious purposes. Adweek realizes the importance of data security in today’s marketplace, so our Data Security category contains a number of informative—and sometimes alarming—articles on data security both in the consumer marketplace and at top brands. Explore how privacy concerns affect everyone within the marketing and advertising industry.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

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How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room

Data clean rooms replace multitouch attribution for marketing effectiveness.

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Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Creating content and value for consumers is the best trade for their data.

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AI Watch Oct. 14-20: Weekly Updates in Generative AI News

Google argued that public content to train AI is legal, P&G launched internal gen AI tools.

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‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations

Bill's definition of data brokers gives more market power to walled gardens.

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Salesforce’s AI-Focused Brand Campaign Has a Lot of Questions

Colin Fleming, evp of Brand and Marketing, discusses developing the campaign and how b-to-b creative is evolving.

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Find Your ‘Why’ Behind Data Clean Rooms

Even with the right technology, successful implementation requires a clear strategic vision.

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Generative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill

Violations entail fines up to $43 million or 7% of a company’s annual global revenue.

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Marketers Are Clueless About Post-Cookie Solutions

The smorgasbord of cookieless solutions in the market is overwhelming decision makers.

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You’ve Met Data Privacy Guidelines. But What About Data Ethics?

Respect your consumers enough to be transparent and give them a clear choice for their data.

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Retailer Albertsons’ Chief Privacy Officer on Making Policies Readable and Starting Out at NASA

A $24.6 billion merger of Albertsons and The Kroger Co. is currently in the works.

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Requests for Companies to Delete People’s Data Have Soared

52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.

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What Utah’s New Social Media Law Means for Marketers

The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.

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The Real Ways Synthetic Data Is Changing Advertising

While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.