Publishers Remain Divided on What to Do in the Cookieless Future
Indecision caused by Unified ID 2.0 is reflected in the industrywide fragmentation.
What the Latest Move by Google on Cookie Deprecation Really Means for Marketers
The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.
Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out
Consumers see distrust and intrusion, brands see improved consumer experiences.
Taking a Bite From the Apple: Why Privacy Is at the Heart of iOS 15
A consideration behind the technology company's latest advertising shift.
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
Facebook, Instagram TikTok, Twitter Go After Sellers of Hijacked Accounts
Much of their focus was on a forum called OGUsers.
More Rules and Regulations for Content Marketers
So, content marketers, let’s talk about the regulatory environment more broadly, because one thing is for certain: the web, as wild and woolly as online discourse may be, is no [...]
1 Year Later: Gen Z College Students Weigh in Again on Personal Data Collection
Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...]
What Did You Do on Data Privacy Day 2020? Do Tell Us.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
How New Data Protection Laws Affect Your Non-Transactional Website
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever. Bad news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Data Will Lead Marketers Into a New World in 2020
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world? Haven’t we been using data for multichannel marketing for a [...]
Marketers’ New Year’s Resolution: ‘I Will Give Customers More T-R-A’
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramount for customer-centric enterprises: TLC (tender loving care) [...]
Earn Consumer Trust Through ‘Surprise and Delight’ in a Post-Privacy Age
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. Right now, the risks seem [...]
Developing Technology Standards to Support Privacy Regulations of the Future
Advertising has played a vital role in the Internet’s mass adoption. But, as the industry evolved, consumer privacy took a back seat. Today's technologies provide an opportunity to rebuild the [...]
Have We Ruined 1:1 Marketing? How the Corner Grocer Became a Creepy Intruder
When Don Peppers and Martha Rogers wrote “The One to One Future: Building Relationships One Customer at a Time” in 1993, the Internet was a mere twinkle in Al Gore’s [...]