More marketers are using Meta's Advantage+ Shopping Campaigns.
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
Data clean rooms replace multitouch attribution for marketing effectiveness.
Creating content and value for consumers is the best trade for their data.
Google argued that public content to train AI is legal, P&G launched internal gen AI tools.
Bill's definition of data brokers gives more market power to walled gardens.
Colin Fleming, evp of Brand and Marketing, discusses developing the campaign and how b-to-b creative is evolving.
Even with the right technology, successful implementation requires a clear strategic vision.
Violations entail fines up to $43 million or 7% of a company’s annual global revenue.
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.
Respect your consumers enough to be transparent and give them a clear choice for their data.
A $24.6 billion merger of Albertsons and The Kroger Co. is currently in the works.
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.
While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.