What Utah’s New Social Media Law Means for Marketers
The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.
The Real Ways Synthetic Data Is Changing Advertising
While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.
How Ad Blocking, Once a Preference, Found a Tailwind in Privacy
As the open web has evolved, so has the industry policing its ads.
Just Because You Have the Data Doesn’t Mean You Should Use It
While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.
The Home Depot Found Sharing People’s Data With Meta Without Consent
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.
Twitter Fixed a Bug That Exposed Advertisers’ Sensitive Credit Details Internally
A bug in Twitter’s system, which was rectified on Saturday, exposed sensitive information to the company’s advertising team. Names, addresses and credit card information of several advertisers were left exposed, [...]
Cookie Syncing Is Growing, Posing Data Leakage and Revenue Threats to Publishers
The New York Post plans to launch its own first-party ID.
Overcoming ‘Data Desperation’ As the Deprecation of the Third-Party Cookie Looms
The brand has been strategic about its first-party data from the beginning, overcoming the 'data desperation' the industry is currently experiencing.
Biden Signs New Data Transfer Framework to Save U.S.-EU Data Flow
The new framework will allow Europeans to seek redressal through an independent court in the U.S.
Key Dates to Note for Upcoming State Privacy Laws
When enforcement begins in California, Virginia, Colorado, Connecticut and Utah.
Personalization and Privacy Can Live Under One Roof
It’s hard to fault customers for wanting to have their cake and eat it, too.
Sephora to pay $1.2 Million for Violating California’s Privacy Law
The Attorney General's office has sent over 100 notices of CCPA non-compliance to other companies in the tech, health care, retail, fitness, data brokerage and telecom industries.
Only 1 in 25 Reproductive Health Apps Protects User Data
Most reproductive health apps have vague boilerplate statements that do not include clear guidelines on data-sharing practices with U.S. law enforcement.
Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix
Data companies like Cuebiq and Foursquare have implemented a self-regulation framework.
FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns
TikTok is expected to generate $5.96 billion in 2022 in U.S. ad revenue.