As technology has advanced over the years, so too has the need for stronger data security. Consumers are well aware that many apps, websites and social media platforms gather and store the information they’d prefer to keep private. Additionally, cybercriminals take advantage of security flaws in products to acquire personal and business information for nefarious purposes. Adweek realizes the importance of data security in today’s marketplace, so our Data Security category contains a number of informative—and sometimes alarming—articles on data security both in the consumer marketplace and at top brands. Explore how privacy concerns affect everyone within the marketing and advertising industry.
Alt Image Text

What Utah’s New Social Media Law Means for Marketers

The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.

Alt Image Text

The Real Ways Synthetic Data Is Changing Advertising

While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.

Alt Image Text

How Ad Blocking, Once a Preference, Found a Tailwind in Privacy

As the open web has evolved, so has the industry policing its ads.

Alt Image Text

Just Because You Have the Data Doesn’t Mean You Should Use It

While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.

Alt Image Text

The Home Depot Found Sharing People’s Data With Meta Without Consent

Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.

Alt Image Text

Twitter Fixed a Bug That Exposed Advertisers’ Sensitive Credit Details Internally

A bug in Twitter’s system, which was rectified on Saturday, exposed sensitive information to the company’s advertising team. Names, addresses and credit card information of several advertisers were left exposed, [...]

Alt Image Text

Cookie Syncing Is Growing, Posing Data Leakage and Revenue Threats to Publishers

The New York Post plans to launch its own first-party ID.

Alt Image Text

Overcoming ‘Data Desperation’ As the Deprecation of the Third-Party Cookie Looms

The brand has been strategic about its first-party data from the beginning, overcoming the 'data desperation' the industry is currently experiencing.

Alt Image Text

Biden Signs New Data Transfer Framework to Save U.S.-EU Data Flow

The new framework will allow Europeans to seek redressal through an independent court in the U.S.

Alt Image Text

Key Dates to Note for Upcoming State Privacy Laws

When enforcement begins in California, Virginia, Colorado, Connecticut and Utah.

Alt Image Text

Personalization and Privacy Can Live Under One Roof

It’s hard to fault customers for wanting to have their cake and eat it, too.

Alt Image Text

Sephora to pay $1.2 Million for Violating California’s Privacy Law

The Attorney General's office has sent over 100 notices of CCPA non-compliance to other companies in the tech, health care, retail, fitness, data brokerage and telecom industries.

Alt Image Text

Only 1 in 25 Reproductive Health Apps Protects User Data

Most reproductive health apps have vague boilerplate statements that do not include clear guidelines on data-sharing practices with U.S. law enforcement.

Alt Image Text

Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix

Data companies like Cuebiq and Foursquare have implemented a self-regulation framework.

Alt Image Text