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Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in interest from customers in recent months, asking about the potential and pitfalls of generative AI (GenAI).
Those questions are now part of a new brand campaign, “Ask More of AI,” led by Salesforce pitchman and ambassador Matthew McConaughey.
The company’s first major announcement in the generative space came in March with Einstein GPT.
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