California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it’s a legal matter about privacy, you can bet there are a few vague terms that are muddying the waters.
SB 362 gives people a universal delete mechanism for data collected by brokers, and passed the Assembly this week.
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