Ad Trade Bodies Campaign Against California Delete Act

The new bill would be the first in the country that allows universal data deletion

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Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to California lawmakers late last week.

The bill—introduced earlier this year—enables California residents to make a single request to delete their data from every data broker registered with the state.

Introduced by Sen. Josh Becker, the bill will mandate all data broker companies to honor this opt-out request. The bill is currently in an Assembly committee.

“If passed, SB 362 would negatively impact Californians,” according to the letter obtained by Adweek.



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