Texas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill
SMBs with fewer than 500 employees are exempted from the law.
Global Ad Spend on the Rise, but Digital Growth Is Slowing
Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.
Marketers Lukewarm on Meta’s Twitter Clone App
Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.
Marketers Are Clueless About Post-Cookie Solutions
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies
82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.
Retailer Albertsons’ Chief Privacy Officer on Making Policies Readable and Starting Out at NASA
A $24.6 billion merger of Albertsons and The Kroger Co. is currently in the works.
FTC Pushes for Total Ban on Meta Profiting From Children’s Data
Proposed changes would not have a significant impact on ad revenue.
Tennessee, Montana to Enact Comprehensive Consumer Privacy Bills
The patchwork of state-level privacy laws brings new marketing attribution risks for brands.
Salesforce’s Chief Data Officer on Diversity, Becoming an Author and Helping Other Adoptees
Wendy Batchelder hired 50% women at Salesforce last year.
To Align Sustainability and Growth, Embrace Circular Marketing
CMOs are uniquely positioned to help lead business transformation, according to WFA and Kantar.
Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas
Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.