In the age of Big Data, you can glean a wealth of information simply with a few mouse clicks. Likewise, the marketing and advertising industry has a vast amount of data at its fingertips—data that can be collected, analyzed and interpreted to aid in campaign creation and design. At the same time, data privacy and data security are of growing concern to both consumers and companies. Brands and agencies have taken notice—and they are making lots of changes. Adweek presents this Data category, which covers data news and its global effect on the marketing industry and major brands.
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Texas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill

SMBs with fewer than 500 employees are exempted from the law.

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Global Ad Spend on the Rise, but Digital Growth Is Slowing

Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.

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Marketers Lukewarm on Meta’s Twitter Clone App

Meta stands at number 96 in reputation of the most visible brands in the U.S., survey finds.

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Marketers Are Clueless About Post-Cookie Solutions

The smorgasbord of cookieless solutions in the market is overwhelming decision makers.

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ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies

82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.

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Retailer Albertsons’ Chief Privacy Officer on Making Policies Readable and Starting Out at NASA

A $24.6 billion merger of Albertsons and The Kroger Co. is currently in the works.

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FTC Pushes for Total Ban on Meta Profiting From Children’s Data

Proposed changes would not have a significant impact on ad revenue.

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Tennessee, Montana to Enact Comprehensive Consumer Privacy Bills

The patchwork of state-level privacy laws brings new marketing attribution risks for brands.

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To Align Sustainability and Growth, Embrace Circular Marketing

CMOs are uniquely positioned to help lead business transformation, according to WFA and Kantar.

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Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas

Uber is a company with revenues of  $31.8 billion in 2022, with an ads business worth $500 million.

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Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics

Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.

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Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future

The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.

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Publishers Seek More Money From Platforms to Pacify Their AI Woes

A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.

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Fast Food’s Next Battleground: In-House Delivery

Data-hungry brands scramble to onboard customers to their own apps.