Leveraging data, insights, and culture to drive impact
The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.
Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.
Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.
It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.
Just 26% of marketers feel assured by their audience data
The legislation, subject to the governor's approval, would become law in 2023.
The focus is shifting from stereotypes and violence to daily life and economic equity.
The new rules go some way in holding tech platforms accountable, some publishing groups want more from platforms.
Six steps to an effective first-party data strategy.
ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.
Rants against GDPR and consent pop-ups are not uncommon, but they do miss the point.
Virtual and IRL gatherings could both see growth in 2022.
Building trust in data science, not just going on gut feelings.
The law fosters new competition to Big Tech companies like Meta and Apple while revamping the online advertising ecosystem.