In the age of Big Data, you can glean a wealth of information simply with a few mouse clicks. Likewise, the marketing and advertising industry has a vast amount of data at its fingertips—data that can be collected, analyzed and interpreted to aid in campaign creation and design. At the same time, data privacy and data security are of growing concern to both consumers and companies. Brands and agencies have taken notice—and they are making lots of changes. Adweek presents this Data category, which covers data news and its global effect on the marketing industry and major brands.
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Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny

While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.

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Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms

There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.

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Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name

YouGov's brand tracking score saw record discussions around the brand in January

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Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Data regulation will impact marketers' data collection and measurement strategies.

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Agencies Adopt a Cautious Approach to Gathering Metaverse Data

Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.

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Demystifying Marketing Mix Modeling

Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.

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When AI Handles the What, Your Team Can Focus on the Why

Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.

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Glamour Launches a Standalone Commerce Operation, By Women

The storefront aims to yield valuable advertising inventory and shopper data.

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Black History Month Ads Need a Makeover

Technology has advanced too far for us to still be operating by guesswork, especially when it comes to inclusion.

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In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven

A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.

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4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards

Massachusetts, Illinois, Indiana and New York look to emulate the ADPPA.

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CMOs, Here’s How to Lead Your Companies Through Permanent Change

It involves doing what marketers do best: predicting what comes next.

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What Marketers Should Know About the Social Media Cases Before the Supreme Court

What marketers need to know about two internet-centric cases before the Supreme Court.

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The Real Ways Synthetic Data Is Changing Advertising

While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.

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Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings

Entertainment, Jesus, shopping and beer take center stage.