Data Powered Marketing: A Framework for Engagement
Leveraging data, insights, and culture to drive impact
The Cookieless Future Calls for Reinvestment in Customer Relationship Management
The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.
Privacy Orgs Are Media Agencies’ Next Big Investment
Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.
Still a Valuable Currency of Advertising, Location Data Is Under the Microscope
Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.
Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients
It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.
Are CMOs Confident in Their Data Strategy? It’s Complicated
Just 26% of marketers feel assured by their audience data
Connecticut’s Digital Privacy Law Is Uncompromising to Businesses
The legislation, subject to the governor's approval, would become law in 2023.
Infographic: The Stories We Tell About Black Americans Are Changing
The focus is shifting from stereotypes and violence to daily life and economic equity.
What to Know About the EU’s Latest Big Tech Policing Law
The new rules go some way in holding tech platforms accountable, some publishing groups want more from platforms.
How to Become a Well-Oiled Data Machine in the Complex Cookieless World
Six steps to an effective first-party data strategy.
Clean-Room Partnership Points to the Power of Second-Party Data
ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.
Backlash Against Consent Pop-ups Is a Misleading Argument
Rants against GDPR and consent pop-ups are not uncommon, but they do miss the point.
Infographic: In-Person Events Are Back—but Not for Everyone
Virtual and IRL gatherings could both see growth in 2022.
Connecting Online and Offline Customer Profiles to the Real World
Building trust in data science, not just going on gut feelings.
The EU Takes Another Jab at Big Tech With Flagship Digital Markets Act
The law fosters new competition to Big Tech companies like Meta and Apple while revamping the online advertising ecosystem.