14 Ways Brands Can Put One-to-One Marketing Back to Work
Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.
Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided
A new Adweek-Morning Consult poll showed 53% are interested in the Games.
Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.
WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition
Advertising giant WPP sees a recovery from a year-long pandemic, though its pace remains uncertain.
Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste
A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.
Young Americans Trust Local TV News the Most, According to Harvard Poll
The respondents, ages 18-29, still find information on Facebook but largely distrust the company.
5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques
Meeting customers' needs and establishing trust.
Consumers Are Split on What Media Platforms Should Do With Their Data
Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.
Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora
Data provider raises $20 million in financing to expand artificial intelligence tools.
‘Making the Leap to a Broadcast Model:’ Inside The Independent’s TV Ambitions
The digital-only news site grew profit by 18% in 2020.
NFTs Are All the Rage, but Who’s Actually Buying Them?
According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles.
Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes
A majority of respondents with a household income between $50,000 and $75,000 disagreed that non-healthcare brands should encourage Covid-19 vaccinations.
More Brands Should Follow Domino’s Lead and Hire Data Journalists
With data being ubiquitous, savvy brands no longer view it as esoteric or boring but coherent and compelling.
How the Pandemic Year Has Permanently Changed the Way We Shop
New data from Shopify showed more spending on WFH and self-care products.
These Brands Are Nailing Search Visibility During the Ecommerce Boom
Target and Home Depot are leading the way for traditional brick-and-mortar retailers.