These Brands Are Nailing Search Visibility During the Ecommerce Boom
Target and Home Depot are leading the way for traditional brick-and-mortar retailers.
Marketers Should Use Modeling to Compress Large Data into Small Answers
Analysts need to provide answers to questions, not mounds of data.
This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products
Ashton Kutcher might not be able to sing, but he did make people want Cheetos.
New Data Ethics Compass Looks Beyond What’s Simply Legal
GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy.
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
A new report from Future Commerce outlines what matters to shoppers in 2021.
Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
Models Are Built, But the Job Isn’t Done Yet
In my line of business – data and analytics consulting and coaching – I often recommend some modeling work when confronted with complex targeting challenges. Through this series, I’ve shared [...]
Competition: Another Big DC Week for Tech (Where Do We Go From Here?)
When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]
A Map or a Matrix? Identity Management Is More Complex By the Day
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Know What to Automate With Machine Learning
There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies [...]
How the Impact of COVID-19 Is Changing Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
3 Resource Allocation Questions to Ask for Better Returns
Here are three questions data-driven marketers and those in customer-focused functions need to ask in order to evaluate their resource allocation during uncertain times.
Beware of One-Size-Fits-All Customer Data Solutions
In the data business, the ability to fine-tune database structure and toolsets to meet unique business requirements is key to success, not just flashy features and functionalities. Beware of technology [...]
Beware of the Not-So-Legitimate CMP
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of [...]
Understanding What a Customer Data Platform Needs to Be
Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]