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39% of Americans Added Streaming Subscriptions During the Pandemic

Data & Insights

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.

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Stop Stalking Consumers and Earn Their Attention Instead

There is now a clear line that cannot be crossed with privacy.

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62% of Consumers Say Their Drinking Habits Have Recently Changed

Data & Insights

Adweek teamed up with Morning Consult on this survey about canned non-beer beverages.

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14 Ways Brands Can Put One-to-One Marketing Back to Work

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.

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Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided

A new Adweek-Morning Consult poll showed 53% are interested in the Games.

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Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform

According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.

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WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition

Advertising giant WPP sees a recovery from a year-long pandemic, though its pace remains uncertain.

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Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste

A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.

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Young Americans Trust Local TV News the Most, According to Harvard Poll

The respondents, ages 18-29, still find information on Facebook but largely distrust the company.

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5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

Meeting customers' needs and establishing trust.

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Consumers Are Split on What Media Platforms Should Do With Their Data

Mediaweek

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.

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Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

Data provider raises $20 million in financing to expand artificial intelligence tools.

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‘Making the Leap to a Broadcast Model:’ Inside The Independent’s TV Ambitions

The digital-only news site grew profit by 18% in 2020.

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NFTs Are All the Rage, but Who’s Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles.

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Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes

A majority of respondents with a household income between $50,000 and $75,000 disagreed that non-healthcare brands should encourage Covid-19 vaccinations.