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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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Privacy and the Intersection of Ethics From a Data Perspective

Some consumers appreciate the way their ads are tailored to their interests and habits.

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Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.

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Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.

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39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.

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Stop Stalking Consumers and Earn Their Attention Instead

There is now a clear line that cannot be crossed with privacy.

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62% of Consumers Say Their Drinking Habits Have Recently Changed

Adweek teamed up with Morning Consult on this survey about canned non-beer beverages.

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14 Ways Brands Can Put One-to-One Marketing Back to Work

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.

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Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided

A new Adweek-Morning Consult poll showed 53% are interested in the Games.

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Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform

According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.

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WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition

Advertising giant WPP sees a recovery from a year-long pandemic, though its pace remains uncertain.

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Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste

A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.

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Young Americans Trust Local TV News the Most, According to Harvard Poll

The respondents, ages 18-29, still find information on Facebook but largely distrust the company.

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5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

Meeting customers' needs and establishing trust.