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Data Powered Marketing: A Framework for Engagement

Leveraging data, insights, and culture to drive impact 

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The Cookieless Future Calls for Reinvestment in Customer Relationship Management

The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.

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Privacy Orgs Are Media Agencies’ Next Big Investment

Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.

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Still a Valuable Currency of Advertising, Location Data Is Under the Microscope

Abortion crackdowns across the country have put location data into focus. We breakdown how advertisers use it, and how that's changing.

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Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients

It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.

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Are CMOs Confident in Their Data Strategy? It’s Complicated

Just 26% of marketers feel assured by their audience data

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Connecticut’s Digital Privacy Law Is Uncompromising to Businesses

The legislation, subject to the governor's approval, would become law in 2023.

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Infographic: The Stories We Tell About Black Americans Are Changing

The focus is shifting from stereotypes and violence to daily life and economic equity.

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What to Know About the EU’s Latest Big Tech Policing Law

The new rules go some way in holding tech platforms accountable, some publishing groups want more from platforms.

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How to Become a Well-Oiled Data Machine in the Complex Cookieless World

Six steps to an effective first-party data strategy.

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Clean-Room Partnership Points to the Power of Second-Party Data

ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.

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Backlash Against Consent Pop-ups Is a Misleading Argument

Rants against GDPR and consent pop-ups are not uncommon, but they do miss the point.

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Infographic: In-Person Events Are Back—but Not for Everyone

Virtual and IRL gatherings could both see growth in 2022.

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Connecting Online and Offline Customer Profiles to the Real World

Building trust in data science, not just going on gut feelings.

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The EU Takes Another Jab at Big Tech With Flagship Digital Markets Act

The law fosters new competition to Big Tech companies like Meta and Apple while revamping the online advertising ecosystem.