How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.
Most Consumers Aren’t Ready for Halloween Decor Quite Yet
A new Adweek-Morning Consult survey asked consumers when they're ready to see seasonal marketing.
Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand
1 in 4 Americans want the fall favorite in August, according to a Morning Consult survey.
Kellogg’s Pushes Into DTC With Cheez-It Because ‘Data Is Gold’
CPG manufacturers are looking to learn more about shoppers.
As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities
Search data from Profitero shows a surge in interest for makeup, blazers, on-the-go snacks and pet cameras.
Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It
Knock knock, it’s the governing bodies of the world.
79% of Americans Have Bought Used Clothes, With Millennials Leading the Way
In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.
What the Latest Move by Google on Cookie Deprecation Really Means for Marketers
The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.
77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled
In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.
Privacy and the Intersection of Ethics From a Data Perspective
Some consumers appreciate the way their ads are tailored to their interests and habits.
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.
Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options
Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.
Stop Stalking Consumers and Earn Their Attention Instead
There is now a clear line that cannot be crossed with privacy.