Alt Image Text

14 Ways Brands Can Put One-to-One Marketing Back to Work

Data

Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.

Alt Image Text

Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided

Data & Insights

A new Adweek-Morning Consult poll showed 53% are interested in the Games.

Alt Image Text

Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform

According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.

Alt Image Text

WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition

Advertising giant WPP sees a recovery from a year-long pandemic, though its pace remains uncertain.

Alt Image Text

Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste

A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.

Alt Image Text

Young Americans Trust Local TV News the Most, According to Harvard Poll

The respondents, ages 18-29, still find information on Facebook but largely distrust the company.

Alt Image Text

5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

Meeting customers' needs and establishing trust.

Alt Image Text

Consumers Are Split on What Media Platforms Should Do With Their Data

Mediaweek

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.

Alt Image Text

Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

Data provider raises $20 million in financing to expand artificial intelligence tools.

Alt Image Text

‘Making the Leap to a Broadcast Model:’ Inside The Independent’s TV Ambitions

Media

The digital-only news site grew profit by 18% in 2020.

Alt Image Text

NFTs Are All the Rage, but Who’s Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles.

Alt Image Text

Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes

A majority of respondents with a household income between $50,000 and $75,000 disagreed that non-healthcare brands should encourage Covid-19 vaccinations.

Alt Image Text

More Brands Should Follow Domino’s Lead and Hire Data Journalists

With data being ubiquitous, savvy brands no longer view it as esoteric or boring but coherent and compelling.

Alt Image Text

How the Pandemic Year Has Permanently Changed the Way We Shop

New data from Shopify showed more spending on WFH and self-care products.

Alt Image Text

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers.