Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform
Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.
How Personalization Helped Alex and Ani Boost Conversions 65%
The 2021 holiday campaign that really paid off.
Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come
It’s still early days, but as retail media nerd, I can tell you this one is significant.
IDG Comms Acquires Mar Tech Platform Selling Simplified
The purchase is its fourth in 18 months.
MediaLink Sold to United Talent Agency in $125 Million Deal
Founded in 2003, the company works with businesses to identify areas of growth around marketing transformation, data and technology.
Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic
The data cleansing platform generated more than 2.1 million leads for agents.
How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug
The drug maker partnered with System One on its campaign for Voltaren.
IDG Buys Mar-tech Firm KickFire
IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.
The Growth of Online Marketplaces in 2021—and Beyond
In 2021, more online marketplaces are entering the digital landscape to capture the rapidly-growing popularity of online shopping as the pandemic continues.
A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’
The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting
Building the Right Mar-Tech Stack for Your Organization
Identify the right technology for optimal profitability, employee efficiency and consumer experience.
Family Dollar Launches Retail Media Network
Brands win with better access to shoppers
How to Boost Agency and Tech Performances Using Supply Chain Management
There will surely be a learning curve for some.
Verizon and Deloitte Team Up to Offer Retailers 5G-Powered Real-Time Data Platform
The offering is designed to make in-store operations more efficient.
Walmart’s Bot-Based Order-Picking System Goes National
Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]