IDG Buys Mar-tech Firm KickFire
IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.
The Growth of Online Marketplaces in 2021—and Beyond
In 2021, more online marketplaces are entering the digital landscape to capture the rapidly-growing popularity of online shopping as the pandemic continues.
A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’
The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting
Building the Right Mar-Tech Stack for Your Organization
Identify the right technology for optimal profitability, employee efficiency and consumer experience.
Family Dollar Launches Retail Media Network
Brands win with better access to shoppers
How to Boost Agency and Tech Performances Using Supply Chain Management
There will surely be a learning curve for some.
Verizon and Deloitte Team Up to Offer Retailers 5G-Powered Real-Time Data Platform
The offering is designed to make in-store operations more efficient.
Walmart’s Bot-Based Order-Picking System Goes National
Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]
Walmart Is Embarking on Its Most Comprehensive Store Redesign Ever
The mobile-first format is built around the retailer's app and inspired by the design of airport terminals.
Know What to Automate With Machine Learning
There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies [...]
Understanding What a Customer Data Platform Needs to Be
Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [...]
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
I love defaulting to optimism – even in the darkest of times. It’s been part of my survival mechanism through all sorts of crises. That being said, we are in [...]
Is Identity Resolution the New, Must-Have Martech Solution?
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It’s the new elixir being pitched as the critical additive to make [...]
10 Keys to Digital Success in 2020 (Part 2)
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
Will Publisher-Created First-Party Data Platforms Save Ad Tech?
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]