Alt Image Text

Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform

Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.

Alt Image Text

How Personalization Helped Alex and Ani Boost Conversions 65%

The 2021 holiday campaign that really paid off.

Alt Image Text

Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come

It’s still early days, but as retail media nerd, I can tell you this one is significant.

Alt Image Text

IDG Comms Acquires Mar Tech Platform Selling Simplified

The purchase is its fourth in 18 months.

Alt Image Text

MediaLink Sold to United Talent Agency in $125 Million Deal

Founded in 2003, the company works with businesses to identify areas of growth around marketing transformation, data and technology.

Alt Image Text

Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

The data cleansing platform generated more than 2.1 million leads for agents.

Alt Image Text

How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

The drug maker partnered with System One on its campaign for Voltaren.

Alt Image Text

IDG Buys Mar-tech Firm KickFire

IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.

Alt Image Text

The Growth of Online Marketplaces in 2021—and Beyond

In 2021, more online marketplaces are entering the digital landscape to capture the rapidly-growing popularity of online shopping as the pandemic continues.

Alt Image Text

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting

Alt Image Text

Building the Right Mar-Tech Stack for Your Organization

Identify the right technology for optimal profitability, employee efficiency and consumer experience.

Alt Image Text

Family Dollar Launches Retail Media Network

Brands win with better access to shoppers

Alt Image Text

How to Boost Agency and Tech Performances Using Supply Chain Management

There will surely be a learning curve for some.

Alt Image Text

Verizon and Deloitte Team Up to Offer Retailers 5G-Powered Real-Time Data Platform

The offering is designed to make in-store operations more efficient.

Alt Image Text

Walmart’s Bot-Based Order-Picking System Goes National

Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]