Verizon and Deloitte Team Up to Offer Retailers 5G-Powered Real-Time Data Platform
The offering is designed to make in-store operations more efficient.
Walmart’s Bot-Based Order-Picking System Goes National
Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]
Walmart Is Embarking on Its Most Comprehensive Store Redesign Ever
The mobile-first format is built around the retailer's app and inspired by the design of airport terminals.
Know What to Automate With Machine Learning
There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies [...]
Understanding What a Customer Data Platform Needs to Be
Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [...]
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
I love defaulting to optimism – even in the darkest of times. It’s been part of my survival mechanism through all sorts of crises. That being said, we are in [...]
Is Identity Resolution the New, Must-Have Martech Solution?
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It’s the new elixir being pitched as the critical additive to make [...]
10 Keys to Digital Success in 2020 (Part 2)
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
Will Publisher-Created First-Party Data Platforms Save Ad Tech?
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech [...]
Where Is B2B Marketing Headed in 2020? 7 Predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B [...]
How to Not Waste Money on Facebook and Instagram Ads
As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, [...]
Digital Publishers Need a Revenue Revolution
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. [...]
4 Ways Artificial Intelligence Can Impact Your Conversion Rates
At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently [...]
How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy
Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is [...]
New, Big B2B Ideas, from MarTech to Dimensional Mail
Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to [...]