Identify the marketing technology developments that can help grow your brand by following the latest developments. Marketing technology, also known as marTech, involves all new technologies and applications to help brands connect with their target audience across the globe. Follow along to see what other brands have to say about some of the latest developments and plans.
Looking to boost your marketing plans and take them to the next level? Read more to find out how these businesses are implementing mar tech and how you can too.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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AI, the Metaverse and 3D Billboards: the Tech These CMOs Are Most Excited About

Adweek's Brand Genius Honorees on what tech they are most interested in implementing in 2024.

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Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models

Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.

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When It Comes to Martech, a Single Tool Is Never Enough

Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components

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Why Marketers Are Paying Greater Attention … to Attention

The ARF is turning up its efforts to reveal how (and if) attention-tracking firms actually work.

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Intuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is)

The activation will take place from the end of September at The Design Museum in London

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Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric

Advertisers must pay attention to how vendors' strategies differ.

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Bloomberg’s Mission to Empower Business Leaders for Today and the Future

From broadcast to web, the company has the tools to help navigate a complex landscape.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards

Across 33 categories, our audience selected the top performers from the last year.

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Omnicom Media Group Calls for Employees to Earn Omni Certification

Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.

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How One Influencer Management Platform Streamlines Connecting Marketers With Creators

Influencer management platforms are gaining popularity as demand for content surges.

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Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform

Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.

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How Personalization Helped Alex and Ani Boost Conversions 65%

The 2021 holiday campaign that really paid off.

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Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come

It’s still early days, but as retail media nerd, I can tell you this one is significant.