How Personalization Helped Alex and Ani Boost Conversions 65%

The 2021 holiday campaign that really paid off

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting between two executives recently took this practice to another level.  

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in