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Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting between two executives recently took this practice to another level.
Kate Robinson, evp of strategy for the brand, met Shachar Orren, co-founder and CMO of Disney-backed content platform Ex.co, at a networking event for women executives. That meeting led to a partnership, which spawned an online holiday campaign using Ex.co to create personalized communications, such as gift guides, for website visitors.