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John Spannos was in the right place at the right time when influencer marketing took off.
“I got lucky,” he said of being made one of Instagram’s suggested users. That helped Spannos get his product shots in front of the brands he wanted to work with, and eventually an influencer marketing and content creation platform called Popular Pays reached out to him with a project.
That was in 2016, and Spannos has used Popular Pays’ technology platform to find work ever since.