Omnicom Media Group Calls for Employees to Earn Omni Certification

Since the program launched in March, almost 10,000 staff members across OMG Worldwide have become certified

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Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI.

OMG is the first holding company media group to require almost all of its workforce be certified in its tech stack, underscoring how technology has become crucial to media agency work.

While every large agency has a technology stack, a majority of platforms aren’t scaled across holding companies, limiting their use. This is because there’s often a learning curve associated with the new tech platforms, creating a challenge for agencies that want employees to benefit from significant tech investments made by the holding group.



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