Portrait of Seraj Bharwani

Seraj Bharwani

Seraj Bharwani is the chief strategy officer at illumin, formerly AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency, and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.

Alt Image Text

Erasing the Line Between Paid and Owned Media Can Transform Your Marketing


2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

Alt Image Text

How Will Brands Know If Their Super Bowl Ads Worked?

Super Bowl

Advertisers can now capitalize on early indicators for a quick read on ROI.