Super Bowl

How Will Brands Know If Their Super Bowl Ads Worked?

Watch closely for consumers making specific requests across social and video channels


Success of a Super Bowl ad goes beyond star-studded casts of NFL celebrities, rappers and comedians. You’ll notice that big players such as Lay’s, Cheetos and Doritos have already released teaser ads, taking advantage of the opportunity to capture early attention and stay top of mind throughout the game day festivities.

For frequently purchased CPG brands in snacks and beverages with mass appeal and national distribution, the case for investing in Super Bowl ads appears to be a no brainer.

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