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US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising

The potential law would have far-ranging implications for the programmatic ecosystem.

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Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting

Users on Google and YouTube can now control ad content in the extended categories.

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4 Search Trends Retailers Need to Watch Out For

Google understands that a search can have multiple purchasing intents.

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Get More Customer Engagement With Google’s Business Messages

Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind.

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What You Need to Prepare for the Google Page Experience Update in 2022

Remember, websites that do not prepare get left behind. Don't risk your brand's traffic and revenue.

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2022’s Major Marketing Trends Across SEO, User-Generated Video, Ad Ops and Influencers

There are no tricks that will get brands and platforms through this moment.

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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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6 Important Google Ads Changes You Need to Know

Marketers are left confused in the middle of the holiday shopping season.

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What’s in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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Captify Takes Majority Funding to Support International Growth

The search consultancy, led by CEO Dominic Joseph, will be supported by investment from SFW Capital Partners.

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Local Search 101: What You Need to Know

If you're not working on discovery, you're hurting your business.

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Pandemic Triggers More Local Uses for Google Maps, Search, YouTube

Queries for “local” and “business” or “businesses” were up over 80% year-over-year in February.

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Why—and How—You Should Optimize Your Website for Bing

SEO best practices for Bing and Google overlap.

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How to Improve Google Landing Page Experience and Ad Quality Scores

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]