Discover the most critical SEM marketing news from industry experts at Adweek. Learn about the latest trends and strategies in search engine marketing.

Search engine marketing campaigns are now a staple in the advertising plans for most businesses. SEM campaigns can bring in more traffic and boost your conversions for pennies on the dollar. Search engine marketing is constantly improving and developing as we continue to rely more and more on search engines in our daily lives.

Alt Image Text

3 Major Ways Generative AI Is Redefining Search

The future is AI-driven, trust-centric dialogue between brands and consumers.

Alt Image Text

Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing

Start preparing now for the changes to conversational chatbots that will transform SEM.

Alt Image Text

In a World Blind to Search, All Eyes Are on Influencers

Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.

Alt Image Text

The Next Frontier in Retail Media Is Audiences

4 steps to leverage retailer first-party data for off-site traffic.

Alt Image Text

Introducing Marketing Vanguard by Adweek

A new resource for C-level marketing leaders.

Alt Image Text

As Search and Social Converge Marketers Spy an Opportunity

TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.

Alt Image Text

Challenger Brand Gymbox Takes Aim at Competitors Through SEO

The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.

Alt Image Text

Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly

In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn't let you down.

Alt Image Text

Key Trademark Infringement Principles Marketers Need to Know

Best practices for addressing a competitor's use of your company's trademark in keyword advertising.

Alt Image Text

Your Website Is Getting Less Traffic From Google Searches Than It Used to

To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.

Alt Image Text

UK SEO Firm Rise at Seven Agrees to Co-Founder Management Buyout

Carrie Rose will now own the company whole with co-founder Stephen Kenwright departing.

Alt Image Text

Why Your Story Shouldn’t Be What Gets Cut

It's a key factor that separates brands into winners and losers during tough financial times.

Alt Image Text

Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

The social platform can’t be viewed as an exact search match, and that’s part of the appeal.

Alt Image Text

Google to Generation Z: Let’s Internet Better

A campaign on TikTok, YouTube, Instagram educates people on how to use its search tools to verify information.

Alt Image Text

Optimize Your Affiliate Marketing Efforts With Keyword Research

Identifying a profitable niche can take more than just focusing on what you’re passionate about.