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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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6 Important Google Ads Changes You Need to Know

Marketers are left confused in the middle of the holiday shopping season.

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What’s in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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Captify Takes Majority Funding to Support International Growth

The search consultancy, led by CEO Dominic Joseph, will be supported by investment from SFW Capital Partners.

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Local Search 101: What You Need to Know

If you're not working on discovery, you're hurting your business.

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Pandemic Triggers More Local Uses for Google Maps, Search, YouTube

Queries for “local” and “business” or “businesses” were up over 80% year-over-year in February.

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Why—and How—You Should Optimize Your Website for Bing

SEO best practices for Bing and Google overlap.

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How to Improve Google Landing Page Experience and Ad Quality Scores

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]

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How Your Landing Page Is Sabotaging Your Google Ads Success

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]

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Use Your Ideal Customer Avatar to Boost Google Ads Performance

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.

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Has It Has Really Been a Quarter Century?

Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]

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The Smart Way to SEO Success

Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates may make SEO feel like [...]

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How Marketers Can Craft Content With Search Intent in Mind

Keywords, of course, still matter. They will always matter. Some might even argue they matter most — they are the foundation for much of what we do in SEO. But [...]

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Why Google Going to the Dark Side Is Bad for Advertisers

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]