Search engine marketing campaigns are now a staple in the advertising plans for most businesses. SEM campaigns can bring in more traffic and boost your conversions for pennies on the dollar. Search engine marketing is constantly improving and developing as we continue to rely more and more on search engines in our daily lives. Of course, everyone is running search engine marketing campaigns. So how can you stand out? Read on to find out what digital marketing strategies can help your business grow and how you can remain in the top search results through effective and affordable SEM campaigns. Follow the latest news right here and keep your brand's digital strategy ahead of the curve.
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UK SEO Firm Rise at Seven Agrees to Co-Founder Management Buyout

Carrie Rose will now own the company whole with co-founder Stephen Kenwright departing.

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Why Your Story Shouldn’t Be What Gets Cut

It's a key factor that separates brands into winners and losers during tough financial times.

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Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

The social platform can’t be viewed as an exact search match, and that’s part of the appeal.

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Google to Generation Z: Let’s Internet Better

A campaign on TikTok, YouTube, Instagram educates people on how to use its search tools to verify information.

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Optimize Your Affiliate Marketing Efforts With Keyword Research

Identifying a profitable niche can take more than just focusing on what you’re passionate about.

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US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising

The potential law would have far-ranging implications for the programmatic ecosystem.

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Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting

Users on Google and YouTube can now control ad content in the extended categories.

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4 Search Trends Retailers Need to Watch Out For

Google understands that a search can have multiple purchasing intents.

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Get More Customer Engagement With Google’s Business Messages

Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind.

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What You Need to Prepare for the Google Page Experience Update in 2022

Remember, websites that do not prepare get left behind. Don't risk your brand's traffic and revenue.

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2022’s Major Marketing Trends Across SEO, User-Generated Video, Ad Ops and Influencers

There are no tricks that will get brands and platforms through this moment.

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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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6 Important Google Ads Changes You Need to Know

Marketers are left confused in the middle of the holiday shopping season.

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What’s in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks.