Portrait of Deborah Kilpatrick

Deborah Kilpatrick

Deborah Kilpatrick is co-founder and vp, marketing at SourceKnowledge, a mrge company. Prior to this, she independently founded and ran her own SEO and SEM consulting business, dSide Marketing. She also worked at one of the world’s first search engines, Mamma.com, as their product marketing manager, where she directly managed the brand’s marketing strategy as well as product marketing within its paid search advertising program.

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In a World Blind to Search, All Eyes Are on Influencers

Influencers & Creators

Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.