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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Search Engine Marketing

Google to Generation Z: Let’s Internet Better

A campaign on TikTok, YouTube, Instagram educates people on how to use its search tools to verify information

Google described 'Let’s Internet Better' as a call to action for Gen Z to use its search tools to verify informationGoogle
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By David Cohen

 

Google kicked off a video campaign Monday, primarily on TikTok and YouTube, aimed at getting Generation Z to think critically about “information” they discover on the internet and to use its tools in doing so.

The company described “Let’s Internet Better” as a call to action for Gen Z to use its search tools to verify information, and it said the videos embody that age group’s aesthetics, humor and tone.

The 15-second videos on YouTube are joined by content from TikTok creators such as @hankgreen, @lexdelvalle, @matttheperson and @officiallytonytoks with tips on how to perform a reverse image search, safely share information and verify information.

Google will post content on TikTok featuring live-action talent narrating how-to scenarios such as reverse-image-searching a walking tree that appears in the feed.

And

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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