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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Search Engine Marketing

Google to Generation Z: Let’s Internet Better

A campaign on TikTok, YouTube, Instagram educates people on how to use its search tools to verify information

Google described 'Let’s Internet Better' as a call to action for Gen Z to use its search tools to verify informationGoogle
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By David Cohen

July 18, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Google kicked off a video campaign Monday, primarily on TikTok and YouTube, aimed at getting Generation Z to think critically about “information” they discover on the internet and to use its tools in doing so.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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