Why Your Story Shouldn't Be What Gets Cut

It's a key factor that separates brands into winners and losers during tough financial times

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Economists and consumers agree: We’re in a recession, and brands are, understandably, nervous.