Search Engine Optimization

Optimize Your Affiliate Marketing Efforts With Keyword Research

This type of prep work goes a long way in helping your brand stand out in search results

Illustration of a magnifying glass over lines of blocks representing words or phrases. — Once you define your niche practice, build a list of search terms you want to target.Enis Aksoy/Getty Images

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Affiliate marketing allows you to control monetization and focus on the niches you’re most passionate about. It also gives you the chance to promote products you truly believe in and generate more revenue.

As a blog owner or affiliate marketer, to take your strategy to the next level, you need a good balance between SEO and affiliate marketing. And that’s where keyword research can help potential audiences reach your content and find your brand naturally. Here are the top ways to conduct keyword research for affiliate marketing.