Portrait of Elizabeth Marsten

Elizabeth Marsten

Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.

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Can Retail Media Crash the Cool Kids’ Party? 

Retail Media

Commerce and social media are converging—but on whose terms?

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6 Retail Marketing Predictions for 2022

Retail Media

Retail media will remain a hot field but still won't close the loop, and more insights.

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Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

Retailing

Cosmetics marketers need to take a second look at their websites.

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Thinking About Cutting Your Instacart Budget? Not So Fast.

Performance Marketing

What's driving non-CPG brands' retail media strategy with such an unorthodox partner.

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Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

Retail Media

To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.

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How to Budget for Retail Media Advertising in 2021

Retail Media

As retail media options explode, many marketers are finding themselves in a bind.

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