Portrait of Elizabeth Marsten

Elizabeth Marsten

Elizabeth Marsten is Senior Director, Strategic Marketplace Services, Tinuiti

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Thinking About Cutting Your Instacart Budget? Not So Fast.

Performance Marketing

What's driving non-CPG brands' retail media strategy with such an unorthodox partner.

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Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

Performance Marketing

To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.

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How to Budget for Retail Media Advertising in 2021

Performance Marketing

As retail media options explode, many marketers are finding themselves in a bind.

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