Portrait of Elizabeth Marsten

Elizabeth Marsten

Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.

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Dear Retail Media: Amazon Prime Day Is Nigh

Retail Media

Go easy at the start of Prime Day month and add some additional dollars during the main event for search-based ad units.

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To Realize the Full Potential of Retail Media, It’s Brand Consistency or Bust

Retail Media

The beauty of having your catalog up to speed is that you ensure your brand voice, story and offering are buttoned up across all channels. A consistent brand is a [...]

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Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come

Retail Media

It’s still early days, but as retail media nerd, I can tell you this one is significant.

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Can Retail Media Crash the Cool Kids’ Party? 

Retail Media

Commerce and social media are converging—but on whose terms?

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6 Retail Marketing Predictions for 2022

Retail Media

Retail media will remain a hot field but still won't close the loop, and more insights.

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Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

Retailing

Cosmetics marketers need to take a second look at their websites.

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Thinking About Cutting Your Instacart Budget? Not So Fast.

Performance Marketing

What's driving non-CPG brands' retail media strategy with such an unorthodox partner.

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Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

Retail Media

To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.

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How to Budget for Retail Media Advertising in 2021

Retail Media

As retail media options explode, many marketers are finding themselves in a bind.

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