Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.
The beauty of having your catalog up to speed is that you ensure your brand voice, story and offering are buttoned up across all channels. A consistent brand is a [...]
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To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.
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