Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.
Beauty Brands Must Bridge Their In-Store and Digital Media Strategies
Cosmetics marketers need to take a second look at their websites.
Thinking About Cutting Your Instacart Budget? Not So Fast.
What's driving non-CPG brands' retail media strategy with such an unorthodox partner.
Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More
To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.
How to Budget for Retail Media Advertising in 2021
As retail media options explode, many marketers are finding themselves in a bind.