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As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon which has already had significant implications for marketers and businesses.
Making up 57% of searches on mobile and 53% of searches on desktop according to new Semrush data, the frequency of the zero-click search means that marketers have less opportunity to make a splash on the search engine results page (SERP).