Why Brands Shouldn't Shift Ad Budgets to Display Too Quickly

In retail media, search is still king

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering. These new baubles include (but are definitely not limited to) promises of measurement and incrementality, onsite and offsite display audience expansion options, and a sprinkling of CTV partnerships that promise to reach new shoppers and spur double-digit growth.

But, as someone who has her head under the hood of retail media and has been tinkering with it since its inception, if we’re all being honest here those hopes are still in development.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in