Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
These Brands Are Nailing Search Visibility During the Ecommerce Boom
Target and Home Depot are leading the way for traditional brick-and-mortar retailers.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
Outdated SEO Practices You Need to Avoid in 2020
SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]
5 Ways to Improve Your Blog Posts for Search in 2020
Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]
4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know
Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]
Has It Has Really Been a Quarter Century?
Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]
The Smart Way to SEO Success
Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates may make SEO feel like [...]
How Will Google’s Changes to Featured Snippets Impact Publishers?
Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that [...]
10 Keys to Digital Success in 2020 (Part 2)
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
How Marketers Can Craft Content With Search Intent in Mind
Keywords, of course, still matter. They will always matter. Some might even argue they matter most — they are the foundation for much of what we do in SEO. But [...]
Why Google Going to the Dark Side Is Bad for Advertisers
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
4 Biggest Website Speed Offenders – and How to Fix Them
Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage [...]
3 Google Analytics Tips for E-Commerce
There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels.
Search Needs Computational Linguistics to Solve Its Problems
The increased use of mobile devices means search must learn to answer questions posed in natural language. Research and tech development at Google on natural language processing is filtering into [...]