Alt Image Text

To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

Alt Image Text

6 Important Google Ads Changes You Need to Know

Marketers are left confused in the middle of the holiday shopping season.

Alt Image Text

What’s in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages.

Alt Image Text

Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Advertisers often don't realize they're using tactics that Google considers off-limits.

Alt Image Text

What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks.

Alt Image Text

Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing

The quality content marketing strategies that make search engines take notice.

Alt Image Text

In an Uncertain World, Airbnb Tries Flexible Search to Attract Travelers

Guests and hosts can manage their trip amid everything from Covid-19 spikes to wildfires.

Alt Image Text

What to Do If Your Search Rankings Drop on Google

Knowing Google's rationale for algorithm changes can help you get back on its good side.

Alt Image Text

6 SEO Tools Every Small-Business Owner Should Know

Feeling overwhelmed with all the search marketing tools available?

Alt Image Text

Local Search 101: What You Need to Know

If you're not working on discovery, you're hurting your business.

Alt Image Text

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers.

Alt Image Text

Why—and How—You Should Optimize Your Website for Bing

SEO best practices for Bing and Google overlap.

Alt Image Text

Outdated SEO Practices You Need to Avoid in 2020

SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]

Alt Image Text

5 Ways to Improve Your Blog Posts for Search in 2020

Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]

Alt Image Text

4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know

Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]