Google understands that a search can have multiple purchasing intents.
According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.
Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind.
Remember, websites that do not prepare get left behind. Don't risk your brand's traffic and revenue.
There are no tricks that will get brands and platforms through this moment.
Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.
Marketers are left confused in the middle of the holiday shopping season.
The search giant's attempts at greater clarity for users may muddle marketers' messages.
Advertisers often don't realize they're using tactics that Google considers off-limits.
Faster load times for a mobile web page makes all the difference in the competition for clicks.
The quality content marketing strategies that make search engines take notice.
Guests and hosts can manage their trip amid everything from Covid-19 spikes to wildfires.
Knowing Google's rationale for algorithm changes can help you get back on its good side.
Feeling overwhelmed with all the search marketing tools available?
If you're not working on discovery, you're hurting your business.