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What Is Google AMP and How Does It Impact SEO?

Faster load times for a mobile web page makes all the difference in the competition for clicks.

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Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing

The quality content marketing strategies that make search engines take notice.

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In an Uncertain World, Airbnb Tries Flexible Search to Attract Travelers

Guests and hosts can manage their trip amid everything from Covid-19 spikes to wildfires.

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What to Do If Your Search Rankings Drop on Google

Knowing Google's rationale for algorithm changes can help you get back on its good side.

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6 SEO Tools Every Small-Business Owner Should Know

Feeling overwhelmed with all the search marketing tools available?

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Local Search 101: What You Need to Know

If you're not working on discovery, you're hurting your business.

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These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers.

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Why—and How—You Should Optimize Your Website for Bing

SEO best practices for Bing and Google overlap.

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Outdated SEO Practices You Need to Avoid in 2020

SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]

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5 Ways to Improve Your Blog Posts for Search in 2020

Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]

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4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know

Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]

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Has It Has Really Been a Quarter Century?

Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]

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The Smart Way to SEO Success

Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates may make SEO feel like [...]

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How Will Google’s Changes to Featured Snippets Impact Publishers?

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that [...]

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10 Keys to Digital Success in 2020 (Part 2)

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]