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Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come.
Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users—in other words, it’s attempting to provide its user base with a much more robust shopping experience than it ever has before.
While the inability to fulfill orders leaves a lot of questions as to how much of the market it can claim, you can be sure that Google will continue to push hard for advances in the way it handles retailer search results.
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