The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.
The quick service Chinese food chain connected with nearby customers' mailboxes.
For direct mail specialists, the shrinking of its slice of the ad spend pie is not a surprise. As with most things right now, the change in the category’s fortunes [...]
For analysts, buyers and sellers, is it best to compare 2021 to 2019 performance given the anomaly that was 2020?
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our [...]
Many marketers are struggling to generate leads that convert to sales, and it's clear that more efficient strategies are needed. Most marketers are well aware of the power of direct [...]
Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]
Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.
During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, [...]
The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]
Not every brand has a big brand's marketing resources. Here's are two case studies in how optichannel marketing is being used at a more reasonable level of investment by real, [...]
Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]