Direct mail marketing sound old school to some, but as the adage goes: "If it ain't broke, don't fix it." Direct mail marketing has its own set of advantages that can make a huge impact on your business. But how do you get started, and which elements work for your brand? Scroll down to read all about direct mail marketing options and how they can work for your individual business needs. What are the challenges and the pitfalls? All of these questions and more are answered below. Read on to find out more about direct mail marketing and how it can completely change the way you run your business and the way you advertise your brand.

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B-to-B Marketers Find Corporate Gifting Wildly Successful—When Infused With Data

Companies use presents to break through digital distractions, using data to weed out bad swag.

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Why the Surprising Rise of Direct Mail Is No Surprise at All

The USPS reported that marketing mail volume dropped 15% between 2019 and 2020, while shipping/package volume increased 18%.

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How Panda Express Reversed a Sales Slump With Direct Mail

The quick service Chinese food chain connected with nearby customers' mailboxes.

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Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

For direct mail specialists, the shrinking of its slice of the ad spend pie is not a surprise. As with most things right now, the change in the category’s fortunes [...]

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What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?

For analysts, buyers and sellers, is it best to compare 2021 to 2019 performance given the anomaly that was 2020?

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Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up

The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]

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Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]

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Rising Above the ‘Noise’ of Digital Marketing With Direct Mail

As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our [...]

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How to Use Psychology to Improve Your Direct Mail

Many marketers are struggling to generate leads that convert to sales, and it's clear that more efficient strategies are needed. Most marketers are well aware of the power of direct [...]

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How to Persuade Buyers With Your Direct Mail

Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]

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The U.S. Postal Service Needs Financial Protection

Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.

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How to Best Use Direct Mail Marketing During COVID-19

During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, [...]

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USPS’s Mobile Shopping Promotion Still Available for 2020

The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]

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COVID-19’s Effect on the USPS and Direct Mail Marketing

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]

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Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail

Not every brand has a big brand's marketing resources. Here's are two case studies in how optichannel marketing is being used at a more reasonable level of investment by real, [...]