Portrait of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up

Performance Marketing

The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]

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Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers

Performance Marketing

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]

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Competition: Another Big DC Week for Tech (Where Do We Go From Here?)

Performance Marketing

When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]

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A Map or a Matrix? Identity Management Is More Complex By the Day

Performance Marketing

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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Needed Again? The Ad Campaign That Saved New York

Performance Marketing

It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]

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How the Impact of COVID-19 Is Changing Marketing

Performance Marketing

Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]

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Social Commentary in Authentic Brand Messaging

Performance Marketing

Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the [...]

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Will Isolation Kill Creativity and Innovation — Or Reinvigorate Us?

Performance Marketing

As the pandemic continues to isolate many, we have to wonder if this isolation will eat away at our creativity and innovation — the fuel that great marketers live off [...]

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A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?

Media

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? That’s where we turn to The Winterberry Group which tracks [...]

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A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?

Performance Marketing

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The [...]