We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so?
That’s where we turn to The Winterberry Group which tracks data, digital, and direct marketing spend vs. general advertising, and releases its Annual Outlook each year in January. As COVID-19 took hold, firm principal Bruce Biegel recently updated some of its numbers, citing various sources — and they are worth a look:
Green Shoots in Media
Hey, I see a green shoot here.