Advertising is an ever-present means of communication encompassing a wide range of media outlets to send a message about a brand, product or service. Adweek, a touchstone of the advertising and marketing community, delves much deeper than a general definition to provide advertising professionals with a wealth of information and notable stories from within the industry. This culmination of award-winning coverage—spanning print, digital, events, podcasts, newsletters, social media and mobile apps—provides professionals and industry leaders with extensive resources and content, enabling them to excel and remain on the cusp of new trends within the advertising industry.
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The British Advertising Industry Finally Faces Up to Its Talent Crisis

Trade organizations devise a game plan amid skill shortages and poor salary progression.

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McCann Worldgroup Restructures Leadership and Creates Global CCO Role

Alex Lopez to step down as president and CCO of McCann Worldgroup.

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AI-Generated Content Is Here. Should Advertisers Buy It?

For marketers, the product, rather than the process, will continue to determine spend.

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Despite Economic Turmoil, UK Marketers’ Spend Still Set to Grow This Year

A forecast of 3.8% growth in spend has been predicted for 2023.

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European Union Does Not Fear New Political Ad Rules Impacting Brands

New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.

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Ukrainian Advertising Industry Is Fighting to Continue Working and Meeting Client Needs

Creatives seek international work as the country's advertising economy bounces back despite the Russian invasion.

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As Agencies and Brands Define the Value of Their Work, Compensation Models Merit Closer Scrutiny

As creatives and brands focus on the value of work, agency compensation models merit closer scrutiny.

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USA Today Ad Meter Is Back for Its 35th Year

The viewers thoughts on all of this year's spots from the Big Game will be revealed within hours of airing

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Martin Sorrell Puts 2022 in the Rearview and Looks Toward ‘Faster, Better, More Efficient’ 2023

The executive chairman and founder sees agency consolidation and spin-offs on the horizon.

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European Telecom Giants Bid to Develop Privacy-Led Digital Ad Platform

The EU's antitrust team will review the proposal from Vodafone, Deutsche Telekom, Orange and Telefonica.

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Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise

According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year

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No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

Scottish brewery falls foul of ad regulator once more.

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BuzzFeed Inc. Lays Off 12% of Staff, Citing Advertising Slowdown

Roughly 180 employees were affected by the cuts.

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Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.

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Charming Kendra Scott Ad Wants to Help Men Buy Better Gifts This Holiday Season

The jewelry brand encourages male consumers to put more thought into gifts.