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NBCUniversal and RTL Extend Media Inventory

The partnership will aim to offer advertising opportunities for marketers and agencies across the U.S., Europe and Asia.

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Seeking Growth, Pernod Ricard Doubles Down on Media

Pam Forbus, CMO for North America, explains the spirits maker's new direction.

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BBH Poaches Alex Grieve, Celebrated Leader in U.K. Ad Scene, as Global Creative Chief

Alex Grieve is the new creative leader of agency network BBH.

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Marketing Morsels: Mystery Ice Cream, Joenuary and More

A sampling of this week's brand stunts.

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Why Marketers Might Never Move Past ’90s Nostalgia

PepsiCo begins 2022 by bringing back Crystal Pepsi (again).

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Best Buy Expands Its Ad Business With Revamped In-House Media Unit

The retailer looks to leverage its relationship with customers and growing first-party data.

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A Marketer’s Guide to Getting Started in the Metaverse

2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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The ‘Explosive’ Growth Expected for Sports Betting Ads in America

The level of advertising spend over the last year in the country is estimated to have reached $336 million.

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Marketing Morsels: Musical Food, Reese’s University and More

Musical food, Reese's University and more on this week's Marketing Morsels.

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This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship

The campaign asks young men to intervene if their friends are tempted to drive drunk.

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This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral

Greek chocolate firm's film shows how many women can become trapped in toxic relationships.

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Gay Times’ Incoherent Ads Reveal Powerful Message of Support for the Trans Community

Ads erase the letter 'T' in show of solidarity for the transgender community.