The Latest
Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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ExclusiveGoogle Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
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OpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
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ExclusiveBrian Niccol Reveals the Next Era of Starbucks
The CEO's turnaround strategy is working. But the biggest test lies ahead.
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OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
The company is also testing a larger, image-led ad format and expanding its measurement partners.
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TikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
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Sallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, an affiliate of Sallie Mae, is now selling onsite placements.
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Michael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
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Runway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
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ExclusiveNBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
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ExclusiveAlphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
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ExclusiveFormer CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad. He Still Got Death Threats.
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Martin Sorrell’s Venture Fund Backs AI Video Startup Higgsfield
S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion.
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Oscar Health Is Rebranding to Make Healthcare Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
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