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Social Commentary in Authentic Brand Messaging

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By Chet Dalzell

 

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Should brands act, behave, and communicate like people?

I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects each individual, all individuals, with love and merit as our default?

Obviously this is a personal perspective, and thank you for allowing me to indulge. So let me also ask again: Can and should brands make such statements of their own?

Content: Getting Past the Predictable to the Unique

This past week, I was fortunate to listen in on a Direct Marketing Club of New York “midweek recharge” teleconference on COVID-19 and brand loyalty, led by current DMCNY President Ginger Conlon and Deb Gabor, principal and founder of Sol Marketing (Austin, TX).

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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