Social Commentary in Authentic Brand Messaging
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Should brands act, behave, and communicate like people?
I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects each individual, all individuals, with love and merit as our default?
Obviously this is a personal perspective, and thank you for allowing me to indulge. So let me also ask again: Can and should brands make such statements of their own?
Content: Getting Past the Predictable to the Unique
This past week, I was fortunate to listen in on a Direct Marketing Club of New York “midweek recharge” teleconference on COVID-19 and brand loyalty, led by current DMCNY President Ginger Conlon and Deb Gabor, principal and founder of Sol Marketing (Austin, TX).