There was a time when mobile marketing was just a minor consideration. Now, many brand campaigns center wholly around mobile devices, as it is an instrumental component and a vital necessity if a brand wishes to stay competitive. Much of the world now has its eyes fixated on mobile devices, which may explain why mobile ad spend has risen exponentially. Put simply, to reach more customers, you must adapt your marketing campaigns to include mobile. The writers at Adweek discuss much of the mobile marketing movement in their Mobile category. The collection of content in Adweek's Mobile category showcases how many brands are taking charge of their mobile marketing campaigns in various innovative and highly effective ways.
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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency

As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.

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Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt 

The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.

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FanDuel Casino Encourages You to Take the Win However You Can Get It

The first campaign with AOR Mischief @ No Fixed Address celebrates the little things.

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Uber Wants to Be Your ‘Getaway’ Car for the Holiday Season

A couple escapes their overbearing family in cinematic ad.

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As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

The mobile ecosystem is ready for an alternative to Apple’s privacy regime, but there are questions.

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Apple Is Charging In-App Fees for Boosted Posts

The company announced a new realm where platforms are subject to its 30% revenue cut for in-app purchases, one that is awfully close to advertising.

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Bumble Recreates Ted Lasso’s Bantr Dating App

The branded chat experience will run weekly through the end of 2022.

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These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women

In an effort to create change around the way women are viewed in their culture, nine Bolivian women in their 20s, known as ImillaSkate, challenge their community and culture to [...]

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Chatbot Marriage? Mobile Network GiffGaff’s Ad Predicts the Future

The campaign promotes the promise to freeze prices until December 2023.

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These Films Show Google Pixel Helping to Strengthen Family’s Relationships

The campaign promotes features on the phone integrated into the stories of the three spots.

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McDonald’s App Goes to ‘Camp’ to Build Gen Z Loyalty

'McDonald’s is one of the world’s most democratized brands, so we’re not only looking to participate in culture, but also find ways to create it,' Hassan told Adweek through a [...]

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Samsung Wants Us to Go Out After Dark With the New Galaxy S22

Samsung takes us on a wild night shoot to promote the Galaxy S22's photo and video capabilities.

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Bringing a Passionate PC-First Audience to Mobile

On using authenticity to expand the League of Legends ecosystem.

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Log in to Elevate: Mobile Gaming

The future of mobile gaming was the topic of the day.

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A Spider Gets Its First Taste of Heartbreak in Samsung’s Unexpected Love Story

Samsung tells an unusual love story starring a spider.