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Apple Clamps Down on IDFA Workarounds

Ad tech aims to stay out of Apple's doghouse.

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Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

The brand wants to reinforce its connection to basketball.

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Apple Wants iPhone 12 Owners to Keep Calm When Disaster Strikes

The tech company's most recent campaign in January promoted the health benefits of owning an Apple Watch Series 6.

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Google Will Lower Some Payment Fees for App Developers

The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]

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The Washington Post Amps Up Its App Strategy to Drive More Subscribers

The Post is working to shepherd more readers onto its native platform to reduce subscriber churn and prepare for a cookie-less future.

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Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for [...]

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Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day

Apparently avoiding boredom, as opposed to looking for love, is what lies behind that surge in dating app activity.

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Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

Among the new features is more options for delivery and pickup.

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Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

Virtual simulation puts users in the shoes of those participating in the historic moment.

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A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

It's the second-largest online shopping day in U.S. history.

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T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’

TVision will be available to the carrier's subscribers on Nov. 1.

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Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

The spot features an original score by Danny Elfman.

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Women-Owned Wellness App Shine Debuts First TV Campaign

Droga5 helps bring the brand’s inclusive ethos to life.

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Samsung Tells a Quirky and Wistful Love Story About Rival Waiters, Inspired by a Real Photo

Mother London turned a produce pic into a Wes Anderson-esque tale of two onion cafe servers.

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A Rise in Mobile Gaming Is Changing Influencer Marketing

Industry experts discussed strategy and trends at Adweek’s Mobile Gaming summit.