The Latest
Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple's first foldable iPhone could usher in a new creative format, ad leaders say.
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Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
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AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down
Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
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EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
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The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
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EXCLUSIVE: The Backstreet Boys Announce They’re ‘So Back’ – for T-Mobile’s Super Bowl Ad
A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback.
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EXCLUSIVE: T-Mobile Brings Its Network Power to Fox Weather Coverage
T-Mobile becomes Fox Weather's preferred communications provider.
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Duolingo Is Building an In-House Adtech Platform
Duolingo called ads from DSP partners as “low brow,” saying they clash with the premium experience it builds for users
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EXCLUSIVE: Mobile Adtech Giant Verve Lays Off Part of SSP Team
The Swedish company gave impacted staffers little explanation for the reorg, according to sources.
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Dave Bernath to Succeed Ron Gutman as CEO of AppLovin’s CTV Firm Wurl
The company’s CEO, Ron Gutman, is set to retire Thursday and will be succeeded by Dave Bernath effective immediately.
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Google Debuts New Ad Formats and AI-Powered Bidding Tools for iOS App Marketers
Two new ad formats and target ROAS-linked bidding capabilities will now be available to iOS app advertisers, Google announced today.
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Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across the web.
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Google Wipes 350 Android Apps Tied to Ad Fraud Driving 1.5B Daily Bid Requests
Traffic generated by the IconAds scheme primarily originated from Brazil, Mexico, and the U.S.
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Discord to Debut Its First Mobile Ads Amid IPO Chatter
The decentralized social platform will bring its gamified Quests ad format to mobile in June.
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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack
T-Mobile moves to expand its growing adtech business with two new acquisitions.
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