Natalie is Adweek's breaking news reporter covering Agencies and Creativity. Before joining Adweek in October, 2021, Natalie worked at publications including AL DÍA, Austin Monthly magazine and The Daily Texan, the student newspaper for The University of Texas at Austin.
Robert Downey Jr. Takes On New Heroic Role as Cybercrime Fighter for Aura
The funny 2-minute spot kicks off a multi-year partnership with the actor.
Giannis Antetokounmpo and Hasan Minhaj Play a Classic Game With a Cultural Twist for WhatsApp
Agency Translation creates a short film that is both relatable and a slam dunk.
Love & Nudes Brings Awareness to Black Women’s Health Care With Groundbreaking Collection
Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening bras for Black women.
TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages
Diversity, Equity and Inclusion
The social platform partners with Fred & Farid Shanghai and Chinese star Andy Lau.
Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s Hilarious Ad
To create a bit of buzz around Apple TV+'s star-studded content, the brand tapped Chalamet for its latest brand campaign, "Call Me."
Apple’s 6th Chinese New Year Film Captures the Resilient History of the Chinese Opera
Ahead of the Chinese New Year on Jan. 22, Apple is celebrating Chinese New Year with the launch of a new campaign featuring a heartwarming short film shot entirely on [...]
6,000 Lay’s Potatoes Power the Brand’s New Track Featuring Pop Star Anitta
As a way to celebrate the power of joy and potatoes, Lay's launched “Stay Golden," a new Latinx-focused TV campaign that highlights how music, community and potatoes can bring joy.
This Installation at CES Tears Into Degree Discrimination
Ogilvy aims to value the alternative routes workers take to hone skills.
This Heartfelt Ad Captures the Emotional Connection Between Humans and Their Pets
As a way to highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a tearful short film, The Bridge, focused on the importance of [...]
In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break
To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]