Natalie is Adweek's breaking news reporter covering Agencies and Creativity. Before joining Adweek in October, 2021, Natalie worked at publications including AL DÍA, Austin Monthly magazine and The Daily Texan, the student newspaper for The University of Texas at Austin.
In an effort to shine a light on the history of LGBTQ+ bars, Miller Lite released “Beers & Queer History," a guidebook that explores the stories of ten iconic queer [...]
He saw a way to blend his filmmaking sensibilities with branding and didn't look back.
Atomic D's visual designer strives for meaningful work and collaboration.
Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. [...]
Hija De Tu Madre and Mija Cultura are using the marketing tactic to bridge culture and community.
The brand shifts its strategy in an effort to forge a relationship with Gen Z.
'Black Characters,' a digital tool created in partnership with agency FCB Brasil, was developed by FCB Studio to be used on Twitter as a means to amplify the voices of [...]
Havas CX's senior visual designer doesn't just embrace change—she fuels it.
Agency BETC Havas and the brand are working to change the vocabulary in Brazil.
Modeleo's “Cinco Auténtico" campaign empowers fans to take action by rejecting overdone celebration rituals and support the small businesses of Mexican American artists.