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There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay’s latest campaign is using the spud in a different way—as a source of electricity to power dance music.
As a way to celebrate the power of potatoes, Lay’s launched “Stay Golden,” a new Latinx-focused TV campaign that highlights how music, community and potatoes can bring a bit of happiness. As part of the campaign, the brand released a new spot titled “Beat of Joy,” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”
The 30-second spot produced by Stink Films and Habitant demonstrates the joy of the Latinx community through reggaetón, dance and voceteo, a Puerto Rican and Dominican technique of modifying car sound systems to play music at elevated levels.