Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It has been 17 years since Super Bowl fans witnessed a Lay’s Potato Chips ad during the big game. Now, the popular chip brand is ready to make a triumphant return.
Today, Frito-Lay confirmed that the snack tentpole will return to Super Bowl 56 with an in-game spot. The news arrives mere days after the company announced a Flamin’ Hot campaign that will include both Doritos and Cheetos brands.
And while the company has not released any specific details pertaining to the major spot itself, the brand is wasting no time drumming up excitement with an NFL-inspired line of chips called Golden Grounds, which are made with potatoes grown directly from the soil of the league’s most sacred space: the football field.
Grounds and glory
For the limited collection, Lay’s pulled soil directly from NFL stadiums and fields across the country and blended it into separate parts of the brand’s potato fields to make...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in