Portrait of Shannon Miller

Shannon Miller

Shannon Miller is Adweek's Senior Editor of Creativity & Representation. Before joining Adweek in 2021, Shannon was news editor at The A.V. Club. Shannon holds a Bachelor's degree from Florida State University.

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How Brands Are Committing to Real Change for Earth Day 2021

Brand Marketing

Last year, many brands were tasked with addressing both Earth Day and the critical state of the pandemic, resulting in messages that encouraged consumers to observe the holiday from the [...]

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McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

Brand Marketing

It will mark the debut of a duo of dipping sauces in the U.S., and is the first global release.

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Lifewtr and Issa Rae Announce a New Inclusion Initiative to Boost Life’s Unseen Artists

Diversity, Equity and Inclusion

The PepsiCo brand aims to address representational blind spots across the arts.

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Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

Sustainability

Australia's Victoria Bitter and Clemenger BBDO Melbourne suggest a refreshing incentive.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Creativity

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

Creativity

The system compares the client's specified attributes to MassiveMusic's library of available sounds.

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Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management

Creativity

Errors, temperamental plugins and rogue updates can turn the relationship between a website and its owner into something quite contentious.

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Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

Creativity

The emotional spot shows a light at the end of the tunnel.

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Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

Brand Marketing

Petco and creative agency of record Droga5 say that our pets are just like us.