W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW
W+K produced Angel Applicant, a 74-minute documentary that made its world premiere at South by Southwest on Monday and was awarded the festival’s Documentary Feature Jury Award.
At SXSW, Brands and Activists Chart a More Sustainable Path Forward
Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.
Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up
The whimsy of its famed screensaver comes to life to showcase expanded Best Buy partnership.
From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why
The festival reaches a unique cross-section of people in a tactile way, marketers say.
From Activations to Agency Parties, Here’s What Marketers Can Expect at SXSW 2023
Austin-based industry veterans share advice on what to expect.
SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia
The 35-year-old festival will debut a new 7-day event in Sydney in 2023.
Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW
Snapchatters can “meet” Hardware, Icon & Rocket, Static from the Milestone universe.
Metaverse Platform The Sandbox Snags Another Celebrity With Paris Hilton Partnership
The move comes on the heels of a similar partnership with Snoop Dogg.
Here’s a Look Inside SXSW’s Biggest Brand Activations
For the first time in three years, the in-person festival takes over Austin, Texas.
Adweek Podcast: What to Expect at SXSW 2022
We're back in Austin for the first in-person South by Southwest in three years.
Once the Stars of SXSW, How Have These Technologies Fared Since?
How five innovations touted at the Austin festival have held up.
The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West
South by Southwest could offer a glimpse into the emerging spaces.
Austin-Based Artist Combats Gentrification With Immersive AR Experience at SXSW
In an effort to highlight the growing gentrification issue in Austin creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative, “What Once [...]
Cannabis Doc From Cresco Labs Hits SXSW as Weed Content Goes More Mainstream
The short documentary is the latest piece of original cannabis-themed content to break into film festivals.
What Penske Media’s 50% Stake in SXSW Means for the Festival, and Its New Owner
Eyeing editorial expansion, PMC will unveil a slate of new activations for Billboard, Sportico, Rolling Stone and Vibe.