South by Southwest, the annual event in Austin, Texas, spanning tech, art, music, film and comedy, is a marketing paradise. Adweek is on site covering brand activations and panel conferences featuring major agency players and brands. Check out all Adweek’s coverage of SXSW—whether it’s VR experiences, sustainability initiatives or the event’s return IRL after the height of Covid-19.

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Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More

Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.

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Adweek Podcast: Clean Creatives Brings Climate Activism to SXSW

Duncan Meisel on ending the advertising industry's role in supporting fossil fuel companies.

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Adweek Podcast: Live From SXSW 2023!

Learn about some of the event's major brand activations and experiential marketing stunts.

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W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW

W+K produced Angel Applicant, a 74-minute documentary that made its world premiere at South by Southwest on Monday and was awarded the festival’s Documentary Feature Jury Award.

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At SXSW, Brands and Activists Chart a More Sustainable Path Forward

Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.

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Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up

The whimsy of its famed screensaver comes to life to showcase expanded Best Buy partnership.

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From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why

The festival reaches a unique cross-section of people in a tactile way, marketers say.

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From Activations to Agency Parties, Here’s What Marketers Can Expect at SXSW 2023

Austin-based industry veterans share advice on what to expect.

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SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia

The 35-year-old festival will debut a new 7-day event in Sydney in 2023.

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Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW

Snapchatters can “meet” Hardware, Icon & Rocket, Static from the Milestone universe.

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Metaverse Platform The Sandbox Snags Another Celebrity With Paris Hilton Partnership

The move comes on the heels of a similar partnership with Snoop Dogg.

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Here’s a Look Inside SXSW’s Biggest Brand Activations

For the first time in three years, the in-person festival takes over Austin, Texas.

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Adweek Podcast: What to Expect at SXSW 2022

We're back in Austin for the first in-person South by Southwest in three years.

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Once the Stars of SXSW, How Have These Technologies Fared Since?

How five innovations touted at the Austin festival have held up.

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The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West

South by Southwest could offer a glimpse into the emerging spaces.