Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years
As organizers look to 2022, they’re figuring out what to keep and what to toss from SXSW Online.
In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
The publisher’s 23 brands have operated individually –– until now.
Here’s What the VR Experience at SXSW Looks Like
South by Southwest, the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week.
Ava DuVernay Hopes Her Array Crew Database Is Obsolete in 10 Years
The database is designed to improve inclusion on Hollywood sets.
Post-Trump’s Presidency, The Daily Show Still Has No Shortage of Comedic Targets
Producers and writers are having internal conversations on deciding just how much publicity to give to certain topics.
Apple TV+’s Breakout Hit Ted Lasso Is Supposed to End After Just 3 Seasons
But one co-creator wants to keep the series going 'for the next 50 years.'
How Shondaland Is Expanding Hits Like Bridgerton Beyond TV
Shonda Rhimes' production company is taking a platform-agnostic approach to new stories.
What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway
Adweek spoke to event organizers, brands and agencies about how they're approaching SXSW.
Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021
Marketers aim to focus on learnings while navigating Zoom fatigue.
Mashable Unveils a Shoppable, Virtual House Experience
The brand is collaborating with Walmart for the activation.
HBO Max’s Debut SXSW Installation Offers Immersive Library Look
Interactive digital experience will also be offered in-person at some AT&T stores.
SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR
Participants can attend panels, meetups and events through the platform.
Stacey Abrams Will Give Keynote at South by Southwest Online 2021
David Dobrik, 50 Cent, Amy Klobuchar, Demi Lovato, Desus Nice and the Kid Mero will also speak at the event.
With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.
SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD
Applications will be open for virtual participants and film submissions on Oct. 6.