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Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW

Snapchatters can “meet” Hardware, Icon & Rocket, Static from the Milestone universe.

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Metaverse Platform The Sandbox Snags Another Celebrity With Paris Hilton Partnership

The move comes on the heels of a similar partnership with Snoop Dogg.

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Here’s a Look Inside SXSW’s Biggest Brand Activations

For the first time in three years, the in-person festival takes over Austin, Texas.

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Adweek Podcast: What to Expect at SXSW 2022

We're back in Austin for the first in-person South by Southwest in three years.

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Once the Stars of SXSW, How Have These Technologies Fared Since?

How five innovations touted at the Austin festival have held up.

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The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West

South by Southwest could offer a glimpse into the emerging spaces.

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Austin-Based Artist Combats Gentrification With Immersive AR Experience at SXSW

In an effort to highlight the growing gentrification issue in Austin creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative, “What Once [...]

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Cannabis Doc From Cresco Labs Hits SXSW as Weed Content Goes More Mainstream

The short documentary is the latest piece of original cannabis-themed content to break into film festivals.

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What Penske Media’s 50% Stake in SXSW Means for the Festival, and Its New Owner

Eyeing editorial expansion, PMC will unveil a slate of new activations for Billboard, Sportico, Rolling Stone and Vibe.

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SXSW Doubles Down Against Calls to #BoycottTexas: ‘We Are Committed to Staying and Fighting’

Some activists have called on the event to abandon its hometown of Austin.

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Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years

As organizers look to 2022, they’re figuring out what to keep and what to toss from SXSW Online.

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In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles

The publisher’s 23 brands have operated individually –– until now.

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Here’s What the VR Experience at SXSW Looks Like

South by Southwest, the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week.

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Ava DuVernay Hopes Her Array Crew Database Is Obsolete in 10 Years

The database is designed to improve inclusion on Hollywood sets.

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Post-Trump’s Presidency, The Daily Show Still Has No Shortage of Comedic Targets

Producers and writers are having internal conversations on deciding just how much publicity to give to certain topics.

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