At SXSW, Brands and Activists Chart a More Sustainable Path Forward

Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Sustainability and environmental issues have been a part of South by Southwest’s focus for more than a decade—and this year was no different, with brands like Ben & Jerry’s, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums.

Since former U.S. vice president Al Gore gave a keynote on climate and the future in 2013, the festival has included climate in different capacities with more than 300 climate-related sessions in total, with climate change-specific tracks beginning in 2019.

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