Adweek Podcast: What to Expect at SXSW 2022

We're back in Austin for the first in-person South by Southwest in three years

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

South by Southwest 2022 has officially started, with in-person events returning—under a new ownership team—after Covid has kept attendees at home since 2020.

On this week’s episode of Yeah, That’s Probably an Ad, we are joined by Adweek’s sustainability editor Kathryn Lundstrom and senior emerging tech reporter Patrick Kulp are on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, environmental initiatives and more.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.