Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Amazon Is Opening a Hair Salon to Serve as a Lab for New Tech

Commerce

The salon will feature AR hairstyle mock-ups and Fire tablet entertainment.

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Sony’s New Recipe AI Aims to Find Cutting-Edge Flavor Combinations

Brand Marketing

The project is a partnership with Korea University.

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How Salesforce Is Undergoing a Digital Transformation

Performance Marketing

The pace and scale of companies overhauling their tech has accelerated amid the pandemic.

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Walmart Invests in GM’s Electric Self-Driving Vehicle Company

Retailing

The announcement comes months after the retailer started a pilot test with Cruise.

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Flowcode Teams Up With Nascar to Put a QR Code on the Hood of a Race Car

Performance Marketing

The company partnered with Stewart-Haas Racing and Hunt Brothers Pizza.

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Domino’s Is Piloting Driverless Pizza Delivery in Houston

Brand Marketing

The pizza chain joins companies like Kroger, Walmart and Chipotle in testing the concept.

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Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

Commerce

Roblox and Fortnite are serving as marketplaces.

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Zappos Is Tapping Influencers to Host Shopping Livestreams

Retailing

The deal kicked off with a stream from model Hailey Bieber's stylist, Maeve Reilly, in which she browsed Zappos' site and shared her recommendations.

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Antonio Lucio Shares 3 Keys for Fostering DEI in a Large Marketing Operation

Diversity, Equity and Inclusion

For marketers at the head of large and complex organizations, the prospect of crafting a comprehensive effort to improve DEI across every level of an operation might seem daunting.

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Verizon Rolls Out Comprehensive DEI Plan for Its Companywide Marketing

Sustainability

The carrier's plan includes a number of specific actions the carrier intends to take this year, including a commitment to spend 30% of budget on diverse-owned video.