Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Verizon Announces Resources for Female Small Business Owners on International Women’s Day

International Women's Day

The carrier also teamed with Morning Consult on a survey of women in the workforce.

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How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

Artificial Intelligence

While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Commerce

The campaign comes as AR is becoming more important than ever for retailers.

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Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions

Commerce

The amazingly lifelike CGI avatar is named Ruth.

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Why iRobot Still Considers Itself a Challenger Brand After 30 Years

Commerce

The company wants to maintain an upstart mindset.

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Fry’s Electronics Abruptly Shuts Down After 35 Years in Business

Ecommerce

The company blamed retail industry changes and pandemic challenges.

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Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

Commerce

The company has a new Kickstarter-like program called Built It.

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Road to Challenger Brands: How Vrbo Plans to Bounce Back From the Pandemic

Challenger Brands

Short-term rentals have already seen a quicker rebound than the rest of the travel industry.

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New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

Emerging Tech

Tennis Australia and AKQA developed the system in partnership with Monash University.

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Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

Commerce

Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge.