Patrick Kulp is an Adweek senior reporter covering emerging tech. He reports on creative innovation, AR, VR, artificial intelligence and the future of 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.
The fundraising platform turned to cutting-edge generative tech.
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
The company is training on only its own images and plans to compensate creators.
The metaverse platform is rolling out guidelines meant to better define its ads.
AI is leading some companies to prioritize quality assurance and strategy.
The trade body is aiming to formalize how media is sold in the space.
Agencies have incorporated ChatGPT and image generators into workflows.
Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.