Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an Adweek senior reporter covering emerging tech. He reports on creative innovation, AR, VR, artificial intelligence and the future of 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Complex’s Third Annual Metaverse Event Goes All In on Virtual Commerce

Metaverse

The metaverse-centric event will span three days this week.

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Gap’s Roblox Store Has Perks You Won’t Find in Reality

Metaverse

It's the latest mall brand to set up shop on the gaming platform.

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Amazon Is Giving Customers Coupons in Exchange for Their Grocery Shopping Data

Ecommerce

The new feature is meant to boost usage of Alexa's Shopping Lists tool.

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Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment

Metaverse

The experiment is the electronics maker's latest metaverse play.

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Budweiser Launches Dwyane Wade NFTs to Promote Its Non-Alcoholic Beer

Emerging Tech

The partnership marks AB InBev's latest foray into digital collectibles.

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Best Buy Expands Into Beauty Devices, E-Bikes and Patio Furniture

Retailing

The new categories are part of a two-year plan to broaden its business.

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Crypto.com Taps 76ers Star Joel Embiid as Celebrity Spokesman in New Ad

Emerging Tech

The cryptocurrency exchange is a sponsor of the Philadelphia basketball team.

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Fiverr Rolls Out New Voice Cloning Tool That Lets Actors Offer Automated Samples

Artificial Intelligence

The freelance platform is tapping new advances in synthetic voice tech.

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As NFT Sales Slump, Brands Refocus on Utility and Security

Metaverse

Experts say companies selling non-fungible tokens need a game plan for providing value.

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Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features

Augmented Reality

The social app claims it's solved one of the biggest challenges of augmented reality fitting rooms.