Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, AR, VR, artificial intelligence and the future of 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse

Augmented Reality

The beer brand will host a virtual bar during the Big Game.

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More Than One-Third of Americans Have Missed BNPL Payments

Ecommerce

New report comes as U.S. regulators probe the nascent financing industry.

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Postmates Spinoff Claims Its Delivery Robots Require No Human Assistance

Emerging Tech

The advance would mark a milestone for the autonomous delivery industry.

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Omnicom Media Group Spotlights Some of the Top Tech Trends From CES 2022

CES

Health and wellness, NFTs and wearables turned heads at this year's scaled-down show.

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Medical Giant Abbott Labs Announces a Push Into Biowearables at CES

CES

The devices will track levels of glucose, lactate and ketones in users' bodies.

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Wunderman Thompson Unveils Its Own Metaverse at CES

CES

The environment is meant to give the agency's clients a sense of the tech.

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Companies Are Betting on a New Form of Conversational Commerce

Ecommerce

Startups want to sell to consumers through text messages and chat windows.

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Is 2022 the Year Brands Get Serious About Crypto?

CES

The tech will have a dedicated space on the marketing floor at CES for the first time.

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Livestream Shopping Is Poised to Grow Even More in 2022

Ecommerce

Experts say it will take a couple years for the U.S. to reach an inflection point.

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CES Plans to Push Forward With an In-Person Conference Despite Omicron Concerns

CES

The conference has announced extra measures, such as rapid tests for each attendee.