Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

The cable giant sees AI as a way to lure brands without the means to advertise otherwise

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As brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence.

Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and images from the web and social media in order to create a video ad for a given business, complete with AI-generated copy and voiceover.



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