How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots

From copywriting to chatbots, with Mint Mobile and Avocados From Mexico

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI’s ChatGPT text generator.

Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the foundation for the spots. By having human copywriters brainstorm an initial script and then extending the narrative with AI, the team claims it was able to pull together the polished campaign at a fraction of what it would have otherwise cost.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in