Last year, a popular wedding site asked couples where they had met. While 43% said on an app or through friends, 9% said they found love through a chance encounter.
Like, at a 7-Eleven maybe?
The convenience chain’s new campaign makes the scenario plausible.
Starting Nov. 2, 7-Eleven will launch A Convenient Love, a seven-episode miniseries promoting its Flavors of Korea menu, which includes picks like Bibigo Spicy Chicken Dumplings and Gochujang Boneless Wings. Each episode will spotlight a different dish tied limited-time discounts.
Qualifying as a K-drama, the Instagram-based program stars two young students “whose lives become intertwined during late-night snack runs,” according to the company.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
