Seth Rogen Checks Off His Gift List in Sephora’s Holiday Campaign

The retailer has brought the unexpected ambassador on board to make beauty gifting less intimidating and more fun

Seth Rogen may not be the most likely person you’d bump into in a Sephora aisle, but the actor, director, and comedian is on a mission to find the perfect gifts in the retailer’s new U.S. and Canada holiday campaign—with a little help from its resident beauty advisors.

The brand has tapped The Studio star to front “We All Sephora,” which shows how anyone can give the gift of beauty.

At its heart is a hero ad developed by Gut New York and directed by Jason Woliner, creator of sketch comedy show Human Giant.

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Rebecca Stewart-2022

Rebecca Stewart

Rebecca is Adweek's brand editor.