Liquid I.V. Taps Former Poppi Exec Jenny Danzi as CMO

She replaces Stacey Andrade-Wells, who left to join formula disruptor Bobbie

Danzi's brief will be to unite Liquid I.V.’s 'science-backed foundation with modern, culture-driven brand building.'Liquid I.V. / LinkedIn

By Rebecca Stewart

Liquid I.V. has hired Poppi’s former chief marketing officer (CMO), Jenny Danzi, to lead its marketing department.

In a statement, the Unilever-owned electrolyte drinks brand confirmed it has tapped Danzi to oversee its marketing, creative, and consumer teams. Her brief will be to unite Liquid I.V.’s “science-backed foundation with modern, culture-driven brand building,” per the statement.

She arrives with almost two decades of experience building consumer brands, having served in various marketing leadership roles at PepsiCo, including vp of marketing for its functional beverage business and, most recently, CMO at Poppi, which the FMCG giant acquired in 2025.