How Enterprise Companies Are Pitching Generative AI to Marketers

Adobe and Microsoft are selling it as part of a content supply chain

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With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology.

This year’s Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been wading carefully into this kind of content automation due to the unsettled legal and ethical issues around its use.

Major software providers address those concerns by weaving the tech into existing, trusted tools.



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